In that blurb, yes. In general, no. To have a size for every price point, they have introduced 7.5 oz and 12.5 oz. They also reintroduced 16 oz when they already have 500 mL (16.9 oz). This is not about being metric but about confusing the hell out of the customer. I couldn't find any pictures with readable net contents to see the official labelling of the 7.5 and 12.5 oz sizes, but depending on which way they fill (they can't round up, they have to fill more) around 222 and 370 mL.
http://online.wsj.com/article/SB10001424053111903374004576578980270401662.html --- On Thu, 9/22/11, John Frewen-Lord <[email protected]> wrote: From: John Frewen-Lord <[email protected]> Subject: [USMA:51127] Re: New coke size To: "U.S. Metric Association" <[email protected]> Date: Thursday, September 22, 2011, 8:17 AM _filtered #yiv1882955983 { font-family:Calibri;} _filtered #yiv1882955983 { font-family:Garamond;} _filtered #yiv1882955983 {margin:1.0in 1.0in 1.0in 1.0in;} #yiv1882955983 P.yiv1882955983MsoNormal { MARGIN:0in 0in 0pt;FONT-FAMILY:"sans-serif";FONT-SIZE:11pt;} #yiv1882955983 LI.yiv1882955983MsoNormal { MARGIN:0in 0in 0pt;FONT-FAMILY:"sans-serif";FONT-SIZE:11pt;} #yiv1882955983 DIV.yiv1882955983MsoNormal { MARGIN:0in 0in 0pt;FONT-FAMILY:"sans-serif";FONT-SIZE:11pt;} #yiv1882955983 A:link { COLOR:blue;TEXT-DECORATION:underline;} #yiv1882955983 SPAN.yiv1882955983MsoHyperlink { COLOR:blue;TEXT-DECORATION:underline;} #yiv1882955983 A:visited { COLOR:purple;TEXT-DECORATION:underline;} #yiv1882955983 SPAN.yiv1882955983MsoHyperlinkFollowed { COLOR:purple;TEXT-DECORATION:underline;} #yiv1882955983 SPAN.yiv1882955983EmailStyle17 { FONT-FAMILY:"sans-serif";COLOR:windowtext;} #yiv1882955983 .yiv1882955983MsoChpDefault { } #yiv1882955983 DIV.yiv1882955983WordSection1 { } The best part of the CC blurb is that they make the use of metric sizes seem completely normal and natural. If only other manufacturers in the US would take the same approach.... John F-L ----- Original Message ----- From: Ressel, Howard (DOT) To: U.S. Metric Association Sent: Thursday, September 22, 2011 1:08 PM Subject: [USMA:51126] New coke size They finally take metric to their advantage tying it to their 125 anniversary. http://www.thecoca-colacompany.com/dynamic/press_center/2011/05/125-for-125.html Now if we can only get rid of the 16oz and 20oz bottles. Howard Ressel Project Design Engineer NYSDOT 1530 Jefferson Road Rochester, NY 14623 585 272-3372 43,560 square feet in an acre 5280 feet in a mile 16 ounces in a pound 128 ounces in a gallon 23 confused kids in a class What could be simpler?
