Duh . . . I write "not a gram to be found," and right there in great big type is "12g". That's the protein content of the yogurt, and I was, of course, referring to the container size.
Interesting point, however: anyone who pays attention to their diet is used to protein, fat and carbs being measured in grams. Yet, if you ask average Joe "What percentage of this 5.3 oz cup of yogurt is 12 g of protein?" he would not have a clue. Ask, however, "What percentage of this 150 g cup of yogurt is 12 g of protein?" he might figure it out. Jim >________________________________ > From: Jim Elwell <[email protected]> >To: U.S. Metric Association <[email protected]> >Sent: Tuesday, May 21, 2013 7:05 AM >Subject: [USMA:52799] Oikos Yogurt > > > >In the most recent issue of Metric Today, Martin Morrison mentions in his >"Metric Training and Education" column that Dannon, a leading producer of >yogurt, has a new hard-metric container: 150 grams (also marked 5.3 ounces). > >Unfortunately, their advertising agency isn't getting the message: a few >minutes after reading Martin's column, I came across the attached >advertisement in Men's Health magazine: full page, full color, showing 5.3 >ounces, not a gram to be found (see attachment). > >If anyone on this list has Martin's email address, please forward this to him. > >Jim Elwell > > > > > > >
