I wonder if this is becoming a new standard size for individual servings of Greek yogurt. Looking at Google Images, I see some other manufacturers offering this as a single-serve size, Fage, Yo-Pa, Trader Joe's (which is private labeled for them by someone else. Several other brands seem to hide the net contents in advertising photos so I can't tell (Chobani).
________________________________ From: Jim Elwell <[email protected]> To: U.S. Metric Association <[email protected]> Sent: Tue, May 21, 2013 9:31:29 AM Subject: [USMA:52800] Re: Oikos Yogurt Duh . . . I write "not a gram to be found," and right there in great big type is "12g". That's the protein content of the yogurt, and I was, of course, referring to the container size. Interesting point, however: anyone who pays attention to their diet is used to protein, fat and carbs being measured in grams. Yet, if you ask average Joe "What percentage of this 5.3 oz cup of yogurt is 12 g of protein?" he would not have a clue. Ask, however, "What percentage of this 150 g cup of yogurt is 12 g of protein?" he might figure it out. Jim ________________________________ From: Jim Elwell <[email protected]> >To: U.S. Metric Association <[email protected]> >Sent: Tuesday, May 21, 2013 7:05 AM >Subject: [USMA:52799] Oikos Yogurt > > > >In the most recent issue of Metric Today, Martin Morrison mentions in his >"Metric Training and Education" column that Dannon, a leading producer of >yogurt, has a new hard-metric container: 150 grams (also marked 5.3 ounces). > >Unfortunately, their advertising agency isn't getting the message: a few >minutes >after reading Martin's column, I came across the attached advertisement in >Men's >Health magazine: full page, full color, showing 5.3 ounces, not a gram to be >found (see attachment). > >If anyone on this list has Martin's email address, please forward this to him. > >Jim Elwell > > > > > > >
