96 oz is 3 quarts, so the 2.8 L is just nicely rounded that's all.  They're 
still thinking in customary.

Remek

On Mar 19, 2020, 19:59, at 19:59, Mark Henschel <[email protected]> wrote:
>I noticed this strange size of milk bottle in a Wisconsin grocery store
>a
>few weeks ago and it surprised me. Since the major drinks in Wisconsin
>are
>milk and beer, these are sacred commodities here. So to see a 2.8 liter
>milk bottle was quite unusual. One expects gallon, or half gallon, or
>quart, or pint or maybe 12 ounces. But 2.8 liters? Could the Wisconsin
>dairy industry have secretly gone metric in the middle of the night and
>not
>told anybody about it? What an amazing event, were it to be true.
>But upon further math I realized that this size is really 96 ounces,
>which
>is three quarts. Not two quarts, Not four quarts. Not one quart. But
>three
>quarts?
>If people accept 2.8 liters, and not the typical one, two or four quart
>sizes, one would hope they would also accept  a three liters size.
>It really looked good there for a moment, like Wisconsin had quietly
>gone
>metric, but even three quarts shows people are willing to accept
>different
>dairy product sizes rather than the standard one, two or four quart
>sizes.
>Mark Henschel
>
>
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>
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