Yes this is nothing new all products are labeled that way although once in  a 
while you find a rational metric size.  It is nice that they rounded however.

Wegmans here sold metric milk probably over 10 years ago but the container size 
was strange, people hated the containers and it killed it (not the fact it was 
metric).

Howard

From: USMA <[email protected]> On Behalf Of Remek Kocz
Sent: Thursday, March 19, 2020 8:15 PM
To: Mark Henschel <[email protected]>
Cc: U.S. Metric Association <[email protected]>; Benham, Elizabeth (Fed) 
<[email protected]>; [email protected]; U.S. Metric Association 
<[email protected]>
Subject: [USMA 1313] Re: It took me a while to figure this out.


ATTENTION: This email came from an external source. Do not open attachments or 
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96 oz is 3 quarts, so the 2.8 L is just nicely rounded that's all.  They're 
still thinking in customary.
Remek
On Mar 19, 2020, at 19:59, Mark Henschel 
<[email protected]<mailto:[email protected]>> wrote:
I noticed this strange size of milk bottle in a Wisconsin grocery store a few 
weeks ago and it surprised me. Since the major drinks in Wisconsin are milk and 
beer, these are sacred commodities here. So to see a 2.8 liter milk bottle was 
quite unusual. One expects gallon, or half gallon, or quart, or pint or maybe 
12 ounces. But 2.8 liters? Could the Wisconsin dairy industry have secretly 
gone metric in the middle of the night and not told anybody about it? What an 
amazing event, were it to be true.
But upon further math I realized that this size is really 96 ounces, which is 
three quarts. Not two quarts, Not four quarts. Not one quart. But three quarts?
If people accept 2.8 liters, and not the typical one, two or four quart sizes, 
one would hope they would also accept  a three liters size.
It really looked good there for a moment, like Wisconsin had quietly gone 
metric, but even three quarts shows people are willing to accept different 
dairy product sizes rather than the standard one, two or four quart sizes.
Mark Henschel

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