When I buy something wholesale,  I take the price X's 2 and add 20% to the price,  In the case for flies I will add more to the price, 
OK, My flies sell directly from me for $1.00 each, so he is going to sell them for $2.20. How many of you are going to pay $2.20 + shipping for a #14 Adams????
Considering I picked up 144 very nice flys for 40-50 cents each at the UMD show for a friend who wanted me to tie a bunch for him, because I had no time to tie 12 dozen, and he was willing to pay me $1 apiece, and I've seen nice looking flys on Ebay for $4.00 a dozen, he'd have to buy them at $1.75 a dozen with his markup to sell them.
 
Murf

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