Re: [videoblogging] Re: massive infringement (was: Veoh Transcoding Feeds...)

[Michael Meiser]

On Apr 8, 2006, at 2:36 PM, Adam Quirk wrote: On 4/8/06, Joshua Kinberg <[EMAIL PROTECTED]> wrote: The top viral clip on vSocial has over 20 million remote views. Its a clip from Family Guy ("Peanut BUtter Jelly Time"). It should be removed.... of course, it is not in the interest of the service to remove its top performing clip. This is where the problem lies. If Fox thought it should be removed, wouldn't they have requested it? Could it be that Family Guy or Fox hasn't requested them to take it down maybe because they enjoy the viral exposure?  Exposure that gives them more value to advertisers? There we are, arguing the business argument. If I could only dream that Fox was that intelligent. While Fox may not be this intelligent Comedy central has been almost legendarily so.  As far as i remember Comedy central actually allowed a tremendous amount of South Park to be downloaded back when it was still getting going... and now they've been actually allowing a trmendous amount of Daily show clips to be passed around... There is no finer example of progressive use of so called 'clip culture' for great promotional effect.  There is pretty much an undisputable relationship between the clip sharing culture around the daily show and it's popularity. In fact I would argue that it's getting to be quite and enterprising and well oiled machine. Anyway... come hell or high water this is where media is going... Now let's get a little progressive thinking. What happens when Commedy Central stops simply "allowing" clip sharing. What happens when commedy central creates a clip sharing network? When they start digitizing their own microcontent  and placing it on a dedicated site in feeds... with comments... maybe tagging... maybe with the abiltity to mix your own queue... or playlists... group dissusions, favoriting and digging them... input boxes filled with code so you can copy and paste to embed them in a blog post. What happens when all you have to do is remember dailyshow.com and know that the latest clips will always be there... and what happens when they leverage that in with all their fake news and reporting? You know... what happens when commedy central does that? And then what? what'll be next? What advertisers will then want to enter that space? Where will they come from? How will they advertise and what will their ads be like now that they no longer can be forced upon the popultion... but also now that they no longer have a 30 second time constraint? I like the rocketboom ad idea... narative ads, skipable ads... Ads can definitely become content in their own right. They too have value. They loose that they can't be forced upon people, but think about how much they gain. So... let me ask you this devils advocate question... what if I just want the ads? What if I don't want to watch the rocketboom, but to check out this particular ad... or perhaps a series of ads?  Why can't the add also be more accessible? What if I'm going to by a volvo and I have to sift through all those old rocketboom shows just to get to my Amanda volvo ads.  The new pardigm will even change our notions of value on their nose. In the future the ads will be as relevant to the conversation as the content itself... because in a 2 way world irrelevant advertising can't survive. That's the hidden lesson of viral ads most have yet to see. We know somehow they reflect the future but we're not sure quite how. It's not that the future of advertising and media is some guy getting hit in the balls, maybe it is, but that whatever it is, it'll be relevant or it won't be in your feed or your face. Anyway, I'm going to shut up now. Peace, -Mike SPONSORED LINKS Fireant Individual Use YAHOO! GROUPS LINKS  Visit your group "videoblogging" on the web.    To unsubscribe from this group, send an email to:  [EMAIL PROTECTED]    Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service. SPONSORED LINKS Fireant Individual Use YAHOO! GROUPS LINKS  Visit your group "videoblogging" on the web.    To unsubscribe from this group, send an email to:  [EMAIL PROTECTED]    Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.