loreal is not compensating folks. currenttv is. to be a woman of worth, you must be a volunteer who's volunteer work helps, primarily,U.S interests. the woman of worth wins five grand...to go to the charity of her choice and five grand more is donated to loreal's ovarian cancer cause.
currenttv pays the cash...to the makers of the ads and not the women of worth.
this campaign has been around for a while (part of the "because i'm worth it" campaign).
On 5/16/06, Jan <[EMAIL PROTECTED]> wrote:
Yeah, the tobacco PSA's make me shudder with rage. "How stupid they must
think us," is what I think with most television advertising.
Glad L'Oreal is compensating folks. Thanks for the info, Josh.
Jan
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----- Original Message -----
From: "Josh Wolf" <[EMAIL PROTECTED]>
To: <videoblogging@yahoogroups.com>
Sent: Monday, May 15, 2006 3:09 PM
Subject: Re: [videoblogging] Current Contradiction
I haven't seen the BP commercials, so I can't comment on those, but I'm
not sure that this sort of thing isn't actually worse than the PSAs
from Phillip Morris. The Philip Morris PSAs are such an obvious "our
reputation is in the shitter, maybe this will help a bit." It comes
across as trying to save face.
L'Oreal on the other hand doesn't have a reputation for killing
thousands of people each year with their products. This isn't about
saving face, it's about a new form of promotion, and given that it is a
cosmetics company, whose entire business is focused on making women
feel as if they need lipstick and rouge to appear attractive, it seems
a bit puzzling to link real work done by women with their products.
Someone asked about compensation for this project, Current TV will pay
$1000 for any V-Cam piece they use; they also offer other rates for use
of the piece in other mediums by the advertiser.
Josh
On May 15, 2006, at 11:30 AM, Mike Hudack wrote:
> I like the BP environmental commercials. What's the worst there?
> That they're raising people's awareness of their personal impact on
> the environment?
>
> On 5/15/06, Anne Walk <[EMAIL PROTECTED]> wrote: it's an
> interesting question. something i think about whenever i see a BP
> commercial for the environment.
>>
>>
>> On 5/15/06, Michael Verdi < [EMAIL PROTECTED]> wrote: Yes, it
>> diminishes the redeeming qualities - it's like PSAs from Philip
>> Morris.
>>> -Verdi
>>>
>>> On 5/15/06, Josh Wolf < [EMAIL PROTECTED]> wrote:Hey everyone,
>>> Current TV is currently working with L'Oreal, a
>>>> cosmetics company, to solicit videomakers to profile women whom they
>>>> know who are "women of worth." (
>>>> http://www.current.tv/studio/create/
>>>> vcam_loreal_wow.html) - I'm curious how the vidoblogging community
>>>> feels about an ad campagin sponsored by a cosmetics company to
>>>> profile women who are working to improve the world they live in?
>>>>
>>>> Obviously a series of PSA's giving these women credit for the work
>>>> they are doing would be a good thing, but, is the fact that this
>>>> thing is being underwritten by a cosmetics company and considered an
>>>> advertisement by Current diminish the redeeming quality the project
>>>> might otherwise have?
>>>>
>>>> What do you think?
>>>>
>>>> Josh
>>>>
>>>> ____________________________________________
>>>> "We can bomb the world to pieces, but we can't bomb it into to
>>>> peace."
>>>> "Power to the peaceful!"
>>>>
>>>> Spearhead - Bomb the World
>>>>
>>>>
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>>>
>>>
>>>
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>>
>>
>>
>> --
>> Anne Walk
>> http://loadedpun.com
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