> Don't want to be rude, I may be wrong, but I'm not thinking that apple > is trying to go after making converts of businesses.
The thing is, the cellphone business is a pretty low-margin business, and this is actually the highest-yielding market segment. > If I had to guess. I'd guess apple is going after 20 and 30 > somethings who are gadget freaks... your pervebial young urban > professional... just out of college... 1-5 years in the workforce, > working in the big city, living in the city, spending lots of time on > public transportation... The thing is, the cellphone business is pretty low-margin, and this is actually a very small segment. > Last time I was in chicago one thing really hit me. I walked by Union > Station in the business loop and I was AMAZED at all the people > rushing to their trains wearing ipods. It just seemed like every other > person was wearing and ipod... it was just sensationak... and that's > exactly apple's market. Market structures are par for the course in the cell phone industry were not in place in the digital audio player market, which was basically a squabbling anarchy that Apple walked into unopposed. The successes in producing and marketing the iPod do not translate highly to phones. > the idea that the iphone is going to replace the blackberry as ANY > companies standard issue business phone is simply absurd... as > absurd as thinking some business is just going to wholesale switch > from windows to mac. That's fundamentally not apple's market. Your comparison is false, but you are right. iPhones lack push email, so they're useless in the enterprise market. > BTW... one of the things that makes the ipod so appealing is it's an > accessory, a fashion statement, and it's HIGHLY visible. The white > earbuds are practically an advertisement and a trademark symbol of > apple. I suspect that the iphone will do the same as a phone and a > communications device... because it's also an mp3 player it will spend > more time OUT of the pocket then ever, in the hand... ear buds in the > ear. Its total lack of tactile features ensures it will never be in a pocket. You won't be able to touch-type, dial by feel, change ringtone, etc without pulling it out. > The only pocketspace functionality apple hasn't tackled is the gaming > space. Other than that the iphone has it all. I dunno. It's lacking in network connectivity, it's lacking in battery life, it's storage space is too expensive, it's pretty much a sealed item...as a portable Internet-enabled computer, it's no better than my PSP, and as a phone, it's no better than my RAZR. -- Rhett. http://www.weatherlight.com/freetime
