Thanks for your considerable and valuable effort on these important matters Mike.
One thing, though. You wrote: "Because of Magnify's current position on advertising we are considering the possibility of making the default position for Magnify "opt-out" rather than opt-in ... Content creators who are okay with player-adjacent AdSense advertisements because they want the extra traffic that Magnify may generate will easily be able to opt in." So is it an "opt-in" or an "opt-out" strategy for Magnify? -David --- In [email protected], "Mike Hudack" <[EMAIL PROTECTED]> wrote: > > Hey guys, > > I just wanted to give everyone an update on where we stand with MyHeavy > and Magnify, since I've met with the CEOs both companies in the last > three days. Both of the meetings were for the same purpose -- they took > place because people on this list complained about the way the companies > were aggregating their videos. The meeting agenda was simple: to work > with these companies to allow them to meet their business goals without > infringing on the copy or other rights of original content creators. > > Both meetings went well. MyHeavy removed aggregated video content from > its site immediately after we spoke on the phone. This was an easy > thing for them to do, since for them aggregation is a feature of a > larger business. In the case of Magnify it's much more difficult to do > this because their entire business is based on aggregation. > > MyHeavy is planning to bring aggregation back, but to do so in a way > that conforms with the best practices that have been (I believe) largely > agreed upon and endorsed by this group. Specifically, they will not > include advertising in the playback experience without express > permission from original content creators; they will not watermark the > video; they will give credit by prominently noting the original source > of the video in the form of a link to the original content creator's Web > site; and they will allow content creators to control aggregation > through support for the MediaRSS restriction standard (whch will be > controllable through a MyHeavy aggregation control panel in the blip.tv > Dashboard). > > Magnify continues to aggregate blip.tv video to their destination sites, > and they are currently including Google AdSense advertisements on pages > that include video players from other sources, including blip.tv. We > are currently working with Magnify's CEO to determine how best to > address this issue, since Magnify's entire business model is based on > the ability to monetize aggregators through advertising. Either way, > Magnify has agreed to support the MediaRSS restriction standard in the > same way as MyHeavy and others. You will be able to control aggregation > to Magnify through a control panel in the blip.tv Dashboard. Because of > Magnify's current position on advertising we are considering the > possibility of making the default position for Magnify "opt-out" rather > than opt-in (unlike providers who adhere closely to all points of the > best practices). Content creators who are okay with player-adjacent > AdSense advertisements because they want the extra traffic that Magnify > may generate will easily be able to opt in. > > Please let me know if these are acceptable outcomes for you, and we'll > proceed with implementation with both companies. > > ------- > Mike Hudack > CEO, blip.tv > > Office: 917-546-6989 > AIM: mikehudack > > Read the blip.tv blog: http://blog.blip.tv/ > > > > [Non-text portions of this message have been removed] >
