This is something that's subject to ongoing negotiations, and I don't want to damage those negotiations by coming down hard on one side or another. I will say that the closer they hew to best practices as a matter of policy, the more likely it is that we'll go to an "opt-out" strategy, like other partners.
> -----Original Message----- > From: [email protected] > [mailto:[EMAIL PROTECTED] On Behalf Of David > Sent: Friday, January 26, 2007 8:48 AM > To: [email protected] > Subject: [videoblogging] Re: MyHeavy and Magnify and > aggregators in general > > Thanks for your considerable and valuable effort on these > important matters Mike. > > One thing, though. You wrote: > > "Because of Magnify's current position on advertising we are > considering the possibility of making the default position > for Magnify "opt-out" rather than opt-in ... Content creators > who are okay with player-adjacent AdSense advertisements > because they want the extra traffic that Magnify may generate > will easily be able to opt in." > > So is it an "opt-in" or an "opt-out" strategy for Magnify? > > -David > > --- In [email protected], "Mike Hudack" <[EMAIL PROTECTED]> wrote: > > > > Hey guys, > > > > I just wanted to give everyone an update on where we stand with > MyHeavy > > and Magnify, since I've met with the CEOs both companies in > the last > > three days. Both of the meetings were for the same purpose -- they > took > > place because people on this list complained about the way the > companies > > were aggregating their videos. The meeting agenda was simple: to > work > > with these companies to allow them to meet their business goals > without > > infringing on the copy or other rights of original content creators. > > > > Both meetings went well. MyHeavy removed aggregated video content > from > > its site immediately after we spoke on the phone. This was an easy > > thing for them to do, since for them aggregation is a feature of a > > larger business. In the case of Magnify it's much more difficult > to do > > this because their entire business is based on aggregation. > > > > MyHeavy is planning to bring aggregation back, but to do so > in a way > > that conforms with the best practices that have been (I believe) > largely > > agreed upon and endorsed by this group. Specifically, they > will not > > include advertising in the playback experience without express > > permission from original content creators; they will not watermark > the > > video; they will give credit by prominently noting the original > source > > of the video in the form of a link to the original content > creator's Web > > site; and they will allow content creators to control aggregation > > through support for the MediaRSS restriction standard (whch will be > > controllable through a MyHeavy aggregation control panel in the > blip.tv > > Dashboard). > > > > Magnify continues to aggregate blip.tv video to their destination > sites, > > and they are currently including Google AdSense advertisements on > pages > > that include video players from other sources, including blip.tv. > We > > are currently working with Magnify's CEO to determine how best to > > address this issue, since Magnify's entire business model is based > on > > the ability to monetize aggregators through advertising. Either > way, > > Magnify has agreed to support the MediaRSS restriction standard in > the > > same way as MyHeavy and others. You will be able to control > aggregation > > to Magnify through a control panel in the blip.tv Dashboard. > Because of > > Magnify's current position on advertising we are considering the > > possibility of making the default position for Magnify "opt-out" > rather > > than opt-in (unlike providers who adhere closely to all points of > the > > best practices). Content creators who are okay with > player-adjacent > > AdSense advertisements because they want the extra traffic that > Magnify > > may generate will easily be able to opt in. > > > > Please let me know if these are acceptable outcomes for you, and > we'll > > proceed with implementation with both companies. > > > > ------- > > Mike Hudack > > CEO, blip.tv > > > > Office: 917-546-6989 > > AIM: mikehudack > > > > Read the blip.tv blog: http://blog.blip.tv/ > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > Yahoo! Groups Links > > > >
