I know that I, for one, would MUCH rather feature creative and fun product placement to pre-roll ads... in fact, this week we put a whole BUNCH of free product placements in our show (http://www.galacticast.com/2007/01/29/possessive/). We think it's hilarious... and if you look at our comments, people are really excited about our Sprite and Playboy placements...
Casey --- http://caseymckinnon.com/ --- In [email protected], "taulpaulmpls" <[EMAIL PROTECTED]> wrote: > > The other night, I finally got my wife to sit down and watch an > episode of Battlestar Galactica. Since we have such crazy schedules, > BSG is recorded using my Comcast DVR. I like great commercials, but I > love great stories even better. As I fast-forward through all of the > Sci-fi channel's revenue stream, it dawned on me that I never saw one > product placement in the show. Considering it takes place in the > future, in a galaxy far...far...away (wrong show, I know), it would be > practically impossible to put any logo driven products into this > scripted show. No Starbuck sipping on a Pepsi, Baltar sporting D & G > eyeglasses, or an Ikea eyepatch for Colonel Tigh. > > It also dawned on me that I was also a person that never clicked on > post-roll, or pre-roll ads in web video. Frankly, the advertisements > usually never have anything to do with the video you just watched, and > I'm gone before they have a chance to transition into view. > > Then I started thinking about all the free advertising a lot of you do > for these companies. Josh Leo's H&R Block video, might has well been > sponsored and paid for by Mar's, Inc. > > I did some searching for companies working on automated product > placement tools, and found Nextmedium.com. They pair the studios and > advertisers of scripted TV shows through their software. They also > give back analytics to the advertiser on the shows viewership, > impression views, etc... > > Would this be something producers of popular video blogs would like, > instead of hoping to get someone to click on an post or pre-roll ad? >
