I'm with Casey, I prefer creative product placement as well. In our second episode (http://www.goodcommitment.tv/2007/01/29/up-the- ante/), we featured a favorite beer of ours from a local brewery (http://lazymagnolia.com/) and made a silly joke out of it. I sent the brewery a link and the owner just contacted me about doing some video ad work for them. We're pretty excited about that.
"The Power of Sprite compels you." I think Sprite should buy that from you. Hilarious. -kr On Jan 29, 2007, at 3:49 PM, Casey McKinnon wrote: > I know that I, for one, would MUCH rather feature creative and fun > product placement to pre-roll ads... in fact, this week we put a whole > BUNCH of free product placements in our show > (http://www.galacticast.com/2007/01/29/possessive/). We think it's > hilarious... and if you look at our comments, people are really > excited about our Sprite and Playboy placements... > > Casey > > --- > http://caseymckinnon.com/ > > --- In [email protected], "taulpaulmpls" > <[EMAIL PROTECTED]> wrote: > > > > The other night, I finally got my wife to sit down and watch an > > episode of Battlestar Galactica. Since we have such crazy schedules, > > BSG is recorded using my Comcast DVR. I like great commercials, > but I > > love great stories even better. As I fast-forward through all of the > > Sci-fi channel's revenue stream, it dawned on me that I never saw > one > > product placement in the show. Considering it takes place in the > > future, in a galaxy far...far...away (wrong show, I know), it > would be > > practically impossible to put any logo driven products into this > > scripted show. No Starbuck sipping on a Pepsi, Baltar sporting D & G > > eyeglasses, or an Ikea eyepatch for Colonel Tigh. > > > > It also dawned on me that I was also a person that never clicked on > > post-roll, or pre-roll ads in web video. Frankly, the advertisements > > usually never have anything to do with the video you just > watched, and > > I'm gone before they have a chance to transition into view. > > > > Then I started thinking about all the free advertising a lot of > you do > > for these companies. Josh Leo's H&R Block video, might has well been > > sponsored and paid for by Mar's, Inc. > > > > I did some searching for companies working on automated product > > placement tools, and found Nextmedium.com. They pair the studios and > > advertisers of scripted TV shows through their software. They also > > give back analytics to the advertiser on the shows viewership, > > impression views, etc... > > > > Would this be something producers of popular video blogs would like, > > instead of hoping to get someone to click on an post or pre-roll ad? > > > -- Kary Rogers http://goodcommitment.tv
