I'm working on an article I hope to publish tomorrow on my weblog about aggregators like Joost and I was hoping to get some feedback from anyone who has any expectations for Joost.
I will not be surprised if Joost winds up becoming a staple video distribution point for many, but as of now, I can not see it. We have seen dozens of these roll out similarly with money and popular founders yet they all seem to offer the same thing. And most are not catching any sparks. Isn't Joost the new Brightcove and wasn't Brightcove the new Akimbo which was the new TiVo? I dont mean to rag on any companies here, Im just wondering why the party would suddenly be over at Joost. You can buy relationships to match advertisers and content partners but where will the audience come from? Any ideas?
