--- In [email protected], Steve Garfield <[EMAIL PROTECTED]> wrote: > > Hi Jay, > > That's not true. > > I've been spending some time with local filmmakers and they too use a > sponsorship model. It turns out that people give them money to make > movies. All they want in return is a credit at the end of the movie. > > You can call them sponsors, and one of their motivations is to > support art. Other times it's a cause and these sponsors want to > help get the message out. Being attached to a movie project is > beneficial to them.
Two very important points. :D > Here's an actual example that is working for me right now: http:// > spicesoflife.com > > Legal Sea Foods is sponsoring the video blog , in part because they > believe in Nina Simonds and the message she wants to spread about > healthy food and lifestyles. > > It works for us and it works for them on many levels. > > Spices of Life just got a big write up in the Food section of the > Boston Globe and Legal Sea Foods was mentioned in the article. Score! > > I'm a big fan of connecting videobloggers with sponsors and think > it's the best way to go if you are trying to videoblog full time, > unless you have numbers like Ask a Ninja or Rocketboom. > > At this point in time we are embedding the sponsorship directly in > the video so it can travel with the video no matter where the video > goes. I'm interested in new technologies that will allow me to > attach the ad to the end of the video, like blip.tv is doing in beta, > but that will allow the ad to follow the video to other video hosting > sites. This also brings up the ad policies of Facebook, MySpace and > YouTube, which is another discussion... I think that sponsor cards or commercials should be included in the "hardcopy" output of the video. "This particular episode was brought to you by _______ " is not something that's going to change. However, what COULD change is who sponsors your show down the line. This is where "post-roll" ads could be very useful, because all you have to do is switch one file, and the information at the end of each video changes. I think the best deal for now is to include the sponsor credit in the video, but in a way that you can easily replace it with video and audio promoting a different sponsor, should your funding source change in the future. Bill C. billcammack.com > Another thing that I'm doing in parallel with producing for Nina is > producing videos for clients on a per video cost which can range > between $300 and $1,500 depending on what I'm producing. > > Hope this helps... > --Steve > > > On Jun 21, 2007, at 10:28 PM, Jay dedman wrote: > > > Until you can prove "Rocketboom" numbers, it just seems like > > sponsorship/advertising is a dream. > > -- > Steve Garfield > http://SteveGarfield.com > > Watch Spices of Life with Nina Simonds: > http://spicesoflife.com >
