I note this, from "djoxyk " in the comments section: "I watch video on Soundpedia <http://soundpedia.com/> and Youtube<http://youtube.com/>'cause it's free and fast services. The online video is a big part of my life since I spend up to 10 hours a day in the internet. I do not watch TV 'cause advertising irritate me. That's the point of using online media services."
Do any of you, when you watch video online, pay attention to ads at all? And how many of us will just close the window of an ad we can't skip or get rid of? OR refuse to return to something where we know an ad will be IN the video episodes? If I ask myself "what are the worst things about television?" I come up with these: 1. Advertising. 2. The influence advertising support has on what gets programmed. 3. The programming. (which flows directly from 1 and 2). It's not like the advertising model has made television such a great thing (beyond the expected handful of programs that break the mold) - otherwise why are we bothering with an alternative to begin with? If online video is really going to provide a compelling alternative to television, a mechanism that allows people to focus full time on making deep, quality work is indeed important. The current obsession with advertising as a means to this, though, just leads me to expect any profitable aspect of online video to ultimately devolve to the level of television, only smaller and available on demand. For everyone making this stuff, from those making video with a more mass appeal and an eye on dollars, to those doing personal work, far greater benefits (monetary and artistic) will come of finding a business model that ISN'T about advertising. In fact, if we can do that, it could leak into other media (television itself?) as well, and quality would rise accordingly. It could change the whole face of mediamaking. I wish I knew what that model could be, but with so many creative and innovative people in this hypercommunicative sphere, there is hope for an alternative to evolve. I know I'm not going to stop thinking about it. Please note that I say this with all due respect to folks like blip who are trying to find creative and effective ways to make advertising support videomakers in new and less obtrusive ways. I just don't share the optimism. Brook On 8/2/07, caminofilm <[EMAIL PROTECTED]> wrote: > > interesting article about predictions for online video advertising > > > http://mediabiz.blogs.cnnmoney.com/2007/07/27/the-ugly-truth-about-online-video/ > > > -- _______________________________________________________ Brook Hinton film/video/audio art www.brookhinton.com [Non-text portions of this message have been removed]
