Well I think I read that blip now offer midroll overlay adverts, but I havent seen it discussed here much.
Meanwhile a silly argument has broken out amoung some companies about who was first with this concept, with videoegg even having a patent (or patent pending) on such things: http://www.techcrunch.com/2007/08/23/ok-ok-all-of-you-even-youtube-invented-video-overlay-ads-first/ Cheers Steve Elbows --- In [email protected], Sull <[EMAIL PROTECTED]> wrote: > > speaking of the "war" film.... a plug for something we built for > lionsgate.... the war remixer <http://lionsgate.shuffl.es/war/>, found on > the war site <http://www.warthefilm.com/> and elsewhere :) > yeah so i LIKE the ad, ha! > > i think in general, if ads are treated as if they are truly appreciated and > respected by the content producers.... and one form of this is being able to > intentionally introduce an ad during video production (which also lets you > do related ad placement elsewhere on the page etc)... then the effect is > warmer for the audience. > the thing about ads and the negative tone they seem to mostly carry.... is > that they are cold, blunt, loud, obnoxious, desperate. it's not necessarily > that the content that an ad carries is bad, its the delivery. and that > delivery, i think, reflects bad on the brands. irony? countless brands now > have a deep seeded negative tone to me thanks to online ad delivery. if the > entire process can be treated with higher regard to the brand effect and > potential impact on the target audiences.... if it can be a more > professional process even... then i think everyone wins. sophistication is > now key. > > sull > > On 8/21/07, Bill Cammack <[EMAIL PROTECTED]> wrote: > > > > There's an interesting discussion going on @ mix.jetsetshow.com > > (http://tinyurl.com/33pbyb) about advertisements in video blogs. > > > > Basically, apparently, there's something called "first position", as > > well as a few other positions where an ad might be placed in a video. > > In this case, the video was about 5 minutes long, and 15 seconds > > after the video started, there was a 15-second movie trailer which was > > played as a commercial spot. The viewers are told about it, and the > > trailer is actually introduced. Returning to the 'regularly scheduled > > programming', the trailer was treated as part of the show as opposed > > to an interruption of the show. A contest, which seems to be based on > > the sponsor's movie trailer was announced immediately following the > > trailer. > > > > Now, being a bunch of 'armchair quarterbacks' and 'back seat drivers', > > since just about none of us have advertising on our video blogs at all > > (not counting basic options that just about any hosting service will > > offer for revenue-sharing), I'd like to know if anyone has opinions on > > ad placement... assuming you would want ads in your videos at all. > > > > My take on the situation is that I'm actually a fan of 5-second > > advertisements in the beginning of a show, and even up to 15-second > > advertisements from the 50% mark to maybe the 75% mark. I don't think > > it would make sense to have a commercial at the very end, but before > > the credits... as opposed to post-roll ads which occur after > > EVERYTHING'S over, talking the chance that as soon as the viewer sees > > the credits, they're going to bail out and the commercial won't get > > watched. > > > > I don't know anything about "first position" or anything like that, > > but I would assume that the farther towards the front a video is > > placed, the more a sponsor would be willing to pay for it, becasue > > it's more likely that the ad's going to be seen. > > > > Like I said, this discussion's already going on @ > > http://tinyurl.com/33pbyb , so I'm not trying to dilute that, but I'd > > like to see if anyone that isn't already a member of > > mix.jetsetshow.com has any thoughts about this. > > > > -- > > billcammack > > http://realfans.tv > > > > > > > > > [Non-text portions of this message have been removed] >
