> Meanwhile a silly argument Na, not a argument it is: Pigs at the trough.
--- In [email protected], "Steve Watkins" <[EMAIL PROTECTED]> wrote: > > Well I think I read that blip now offer midroll overlay adverts, but I > havent seen it discussed here much. > > Meanwhile a silly argument has broken out amoung some companies about > who was first with this concept, with videoegg even having a patent > (or patent pending) on such things: > > http://www.techcrunch.com/2007/08/23/ok-ok-all-of-you-even-youtube-invented-video-overlay-ads-first/ > > Cheers > > Steve Elbows > > --- In [email protected], Sull <sulleleven@> wrote: > > > > speaking of the "war" film.... a plug for something we built for > > lionsgate.... the war remixer <http://lionsgate.shuffl.es/war/>, > found on > > the war site <http://www.warthefilm.com/> and elsewhere :) > > yeah so i LIKE the ad, ha! > > > > i think in general, if ads are treated as if they are truly > appreciated and > > respected by the content producers.... and one form of this is being > able to > > intentionally introduce an ad during video production (which also > lets you > > do related ad placement elsewhere on the page etc)... then the effect is > > warmer for the audience. > > the thing about ads and the negative tone they seem to mostly > carry.... is > > that they are cold, blunt, loud, obnoxious, desperate. it's not > necessarily > > that the content that an ad carries is bad, its the delivery. and that > > delivery, i think, reflects bad on the brands. irony? countless > brands now > > have a deep seeded negative tone to me thanks to online ad delivery. > if the > > entire process can be treated with higher regard to the brand effect and > > potential impact on the target audiences.... if it can be a more > > professional process even... then i think everyone wins. > sophistication is > > now key. > > > > sull > > > > On 8/21/07, Bill Cammack <BillCammack@> wrote: > > > > > > There's an interesting discussion going on @ mix.jetsetshow.com > > > (http://tinyurl.com/33pbyb) about advertisements in video blogs. > > > > > > Basically, apparently, there's something called "first position", as > > > well as a few other positions where an ad might be placed in a video. > > > In this case, the video was about 5 minutes long, and 15 seconds > > > after the video started, there was a 15-second movie trailer which was > > > played as a commercial spot. The viewers are told about it, and the > > > trailer is actually introduced. Returning to the 'regularly scheduled > > > programming', the trailer was treated as part of the show as opposed > > > to an interruption of the show. A contest, which seems to be based on > > > the sponsor's movie trailer was announced immediately following the > > > trailer. > > > > > > Now, being a bunch of 'armchair quarterbacks' and 'back seat drivers', > > > since just about none of us have advertising on our video blogs at all > > > (not counting basic options that just about any hosting service will > > > offer for revenue-sharing), I'd like to know if anyone has opinions on > > > ad placement... assuming you would want ads in your videos at all. > > > > > > My take on the situation is that I'm actually a fan of 5-second > > > advertisements in the beginning of a show, and even up to 15-second > > > advertisements from the 50% mark to maybe the 75% mark. I don't think > > > it would make sense to have a commercial at the very end, but before > > > the credits... as opposed to post-roll ads which occur after > > > EVERYTHING'S over, talking the chance that as soon as the viewer sees > > > the credits, they're going to bail out and the commercial won't get > > > watched. > > > > > > I don't know anything about "first position" or anything like that, > > > but I would assume that the farther towards the front a video is > > > placed, the more a sponsor would be willing to pay for it, becasue > > > it's more likely that the ad's going to be seen. > > > > > > Like I said, this discussion's already going on @ > > > http://tinyurl.com/33pbyb , so I'm not trying to dilute that, but I'd > > > like to see if anyone that isn't already a member of > > > mix.jetsetshow.com has any thoughts about this. > > > > > > -- > > > billcammack > > > http://realfans.tv > > > > > > > > > > > > > > > [Non-text portions of this message have been removed] > > >
