Yeah. That article is not wrong when it says that most advertisers are more comfortable with 'professional' stuff, and its not wrong to say that there is a lot more of such content appearing legitimately on the net. Whats interesting is how desperate it is to celebrate this and diss amateur stuff so much.
And thats where Jan's comments come in, spot on :) Thats one of the reasons I laugh when PR slugs start wanking on about how web 2.0 can be harnessed to turn their used car salesmen banter into the next billion dollar ticket to glory. The way I see it, TV has gradually lost a lot of its authenticity, and so bullshit advertising lies dont seem so out of place. Wheras on the web, they all too often stand out a mile, the lack of authenticity and the poor acting, the base shilling and feigned excitement over the latest wonder product you simply must own, seem truly alien when sitting so close to the genuine humanity that can be found in amateur video, or well made & non-compromised pro offerings. And even the most biased newspaper, magezine, or blog, has quite a bit of its propaganda neutralised the moment they offer comments and people use them. Its so much fun to see evidence everyday of people thinking carefully about what they read and see, and offering their own thoughts. eg as a techie I look at techcrunch and am frequently annoyed by it, but the comments usually provide a balance that undoes a lot of the shilling. Whats going on in the world of blog & vlog credibility these days anyways, doesnt seem to come up as much anymore. Have the likes of PayPerPost done the predicted harm to the blogosphere? Did Amanda Congdons Dupont shilling and subsequent hilarious comments about rules not applying, have a negative affect on her, or is it too early to tell, or impossible to judge? Cheers Steve Elbows --- In [email protected], "Jan McLaughlin" <[EMAIL PROTECTED]> wrote: > > No doubt advertisers are 'reluctant' to support user-generated content. > They're reluctant because they're frightened that users will speak the > truth. > > Producers are similarly frightened to speak the truth and perhaps offend > audiences and advertisers. > > Advertisers and producers and the audiences who can't turn their heads away > from accidents belong together. > > As I've said before, advertising is flawed since by its nature, it fosters a > culture of hyperbole and lies. At least when you're advertising > multi-national corporations it leads to those things. > > The alternatives are micropayments for things like news and investigative > journalism, and geocentric advertising in support of small business. > > I think $2,500 is fair for a one-minute commercial distributed widely on the > web. If you can produce two or three of those things a month you can make a > decent living, no? > > XO, > Jan >
