Hey Renat, I wish I could say that everything you talk about was easy to do and that we could just flip a switch and have it all be perfect and work for every independent producer - but that's just not the way it is.
There are a few of us that are trying to make several of those things you write about happen for independents but it's going to take time and help from everyone. It's easy to complain about the situation but if you are really interested in bringing advertisers and content producers together I urge you to join the Association of Downloadable Media http://www.downloadablemedia.org/ and sign up to attend Ad-tech in San Francisco in April 15-17 http://tinyurl.com/3cg6g6 The ADM will be offering a substantial discount to the event and there will be some steps taken in the direction you are talking about. Rome wasn't built at an advertising conference and all are problems won't be solved there either but if you can attend you will be surrounded by other people who want to see independent content creators and advertisers come together. Tim Street Creator/Executive Producer French Maid TV Subscribe for FREE @ http://frenchmaidtv.com/itunes MyBlog http://1timstreet.com On Feb 12, 2008, at 10:44 PM, Renat Zarbailov wrote: > Your words are golden Bill. Only good content is king, rather than > just any content. Just because content is created doesn't mean it's > worth watching. > > On another note though, I am surprised that none of the companies, > including blip, takes notice about what the producers need to monetize > online shows, they only look at the scenery of online video from their > software programming mindset. And when they flip, they wonder what > they did wrong... It's all about usability testing!!! Put yourself in > the shoes of the end-user and see if you will resonate to the existing > video ad approaches. > > Big advertising platform creators like Maven networks and Move > networks have it tailored for huge Fox-like corporations to be > smoothly transforming their traditional TV content to the web. > However, there's no company with a practical solution that does that > for the independent producers. Does that mean that the future of > online video advertising is only for the established TV brands? Why > can't independent content producers establish an alliance that works > with advertisers directly? There needs to be an RSS video ad approach > for this to work. If there's any Adobe Flex programmers reading this > they should take notice that this is where online video can prosper > benefiting all. Similar to Google's Adwords this RSS feed would > automatically embed itself to the most watched episode of an online > show, hence advertisers are happy that the ad is seen by many. Also > URL hotspots in the video is also essential for product placement for > new tab opening when the end-user clicks on it. > > What are your thoughts on this? > > --- In [email protected], "Bill Cammack" <[EMAIL PROTECTED]> > wrote: > > > > While I respect what he's saying, because he's the one with the > > company that deals with the business end of making money off of > people > > that make videos, I don't think "lack of content" is the problem > here. > > > > The problem *now* is what I've BEEN saying the problem is, which is > > that without a way to figure out whether suburban males with lawns > > that are likely to buy a lawnmower are tuning in to your show, you > > can't sell advertising to lawnmower manufacturers. > > > > To say that there isn't enough content for companies to advertise on > > doesn't take into account that there's tons of content that NOBODY > > wants to advertise on because of lack of perceived ROI. > > > > That's what's so funny about this video "boom". People are rushing > to > > make a site where people are going to get on the bandwagon and > upload > > UGC and they think they're going to make all this money from it, > when > > in reality, they don't know JACK about video, they don't know JACK > > about building, growing and maintaining an audience, they don't know > > JACK about creating, advertising or moderating a social site... All > > they know is that "there's gold in them thar hills"! :D > > > > Get them a pan. > > > > There's CONTENT being made every single day, just on youtube alone. > > The point is that none of it's monetizable because you can't tell > > who's clicking on it, and unless you're willing to do some form of > > shotgun advertising where you know a show gets 200,000 views per > week > > and you're willing to take a chance on them, it's not CONTENT you > > want, but GOOD content, NICHE content and content you're likely to > see > > ROI from. > > > > Bill Cammack > > http://BillCammack.com > > > > > > > > > > > > --- In [email protected], "Renat Zarbailov" <innomind@> > > wrote: > > > > > > Here is Hilmi Ozguc (of Maven Networks) talking about the future > of > > > video advertising. > > > > > > http://wbztv.com/consumer/technology/MITX.Social.Media.2.584567.html > > > > > > Enjoy! > > > > > > > > [Non-text portions of this message have been removed]
