Hi Rox! I am now a member of ADM! Maybe you can email me off list? [EMAIL PROTECTED]
I would love to share my research, etc. with anyone who has interest in it. Cheers! Sheila --- In videoblogging@yahoogroups.com, "Roxanne Darling" <[EMAIL PROTECTED]> wrote: > > Sampling! Of course. And for established shows, that would be very doable > and reliable, as you could even take some averages over the course of a > month (For example # of comments per episode.) I do think this is something > to propose to the Advertising Stds committee at ADM. I think it would be > awesome to have something new and out of the box to consider and possibly > help develop/deliver. > Another plus is that it values people who have not pod-faded, and gives more > than lip service to the point often raised about how important consistency > is for connecting with your audience and putting your sponsors at ease. > > Being a math and measurement junkie, I can hardly wait to go rate our > show...after the billables are done though. > > Aloha Friday! > > Rox > > On Thu, Apr 3, 2008 at 5:59 PM, Sheila English <[EMAIL PROTECTED]> > wrote: > > > Hi Rox, > > > > I will be signing up for ADM. > > > > At this time my thought was to do "sampling". Determine what kind of > > videos you want to sample using the rating system. > > > > For example - a new themed show, a new show, a show at 1 month, 3 > > months, 6 months and 1 year. Since I have 12 production companies > > that work for me, I would sample each person's work one time a month > > or on some pre-determined schedule just to make sure everyone is > > making the grade. Of course you need to determine what your baseline > > rate will be in order to call it a success. > > > > If your pre determined acceptable rate for a video is, let's say, 50 > > points with 15 or less being failure and 60 or more being considered > > a great success your rates can fluxuate within a few standard > > deviations over the course of time, but ultimately you can cancel > > something that is consistantly under performing, or you know to spend > > money on something that is getting 50-60 + ratings over a set period > > of time. > > > > This just allows you to have a more scientific approach if you like > > that sort of thing. I realize not everyone does. But, using a > > scientific approach with baselines and performance history could tip > > the scales in your favor with an investor or sponsor. > > > > Now that everyone's eyes have probably glazed over from bordom...LOL > > > > Standardizing a rating system that we can all, if not entirely agree > > on, but agree to, would allow us a metrix system to help pitch for > > finanical backing. > > > > Sheila > > *who steps off the soap box and hands it back to Rox* > > > > --- In videoblogging@yahoogroups.com <videoblogging%40yahoogroups.com>, > > "Roxanne Darling" <okekai@> > > wrote: > > > > > > > > Wow Sheila - you have done some serious thinking on this. One of > > the things > > > I like about it is the neutrality - yes, even detractors get credit > > for > > > being *engaged.* And since we tend to have very long and thoughtful > > > comments on our episodes, I like the one point per word rating > > too! :-) > > > The main challenge I see is tracking all of this. We do a daily > > show and I > > > cannot keep up with the basic stats tracking. Have you thought of > > how this > > > might be implemented? > > > > > > It would be nice if something could be automated > > > > > > Are you a member ofADM? I would suggest you join and bring your > > ideas over > > > there. > > > http://www.downloadablemedia.org > > > > > > Aloha, > > > > > > Rox > > > > > > > > > On Wed, Apr 2, 2008 at 5:51 PM, Sheila English <sheila_clover@> > > > > > wrote: > > > > > > > I'm sure I'm not nearly as technically savvy as the majority of > > > > people here. And I only have 2-3 years of doing online marketing > > > > research or video distribution research. So, I would welcome any > > > > feedback or suggestions on this idea of having a performance > > rating > > > > system. > > > > I really need a useable rating system that would honestly reflect > > > > video performance. > > > > Here's what I got so far though. > > > > > > > > Proposed Rating System------- > > > > > > > > Video View = 1 point per view > > > > > > > > Video Comment = You get 2 points because there is a > > > > comment. Then you get 1 point for every word written. > > > > > > > > Video Rating= 1 point. It does NOT matter if they > > > > rated it good or bad, you still get the point. > > > > > > > > Video Download = 5 points per download. This applies > > > > to downloading to desktop, iPod or similar device, > > > > mobile phone, PDA, etc. > > > > > > > > Video Link= 2 points per link. This is the URL only. > > > > > > > > Video Embed = 5 points per video embed. If someone > > > > puts your entire video on display on their site you > > > > get 5 points. Don't forget to read any comments from > > > > blogs about your video because those count as "video > > > > comments"! > > > > > > > > Video Mash-up = 5 points. It doesn't matter if the > > > > mash up is flattering or not. Someone went to a lot of > > > > trouble to create something from your video. > > > > > > > > Video News Sites = 3 points if they simply send your > > > > video to a site such as Digg or Technorati, 5 points > > > > if they comment or write an article along with the > > > > posted video. > > > > > > > > Video Media Pick Up = 5 points if the media pick up > > > > your video and write about it. This includes industry > > > > news, local, regional or national news. > > > > > > > > Video Specialty Site Pick Up = If you have an industry > > > > site or specialty site request your video to display > > > > that gets 10 points. For example, Borders or BNN are > > > > industry sites. They must REQUEST it or pick it up > > > > themselves to display, you cannot offer it to them. > > > > These are NON-news sites. If you offer them the video > > > > and they take it you get half points, 5 points if you > > > > offer it as opposed to 10 points if they request it or > > > > take it themselves. > > > > > > > > > > > > > > > > > > > > > > > > -- > > > Roxanne Darling > > > "o ke kai" means "of the sea" in hawaiian > > > Join us at the reef! Mermaid videos, geeks talking, and lots more > > > http://reef.beachwalks.tv > > > 808-384-5554 > > > Video --> http://www.beachwalks.tv > > > Company -- > http://www.barefeetstudios.com > > > Twitter--> http://www.twitter.com/roxannedarling > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > -- > Roxanne Darling > "o ke kai" means "of the sea" in hawaiian > Join us at the reef! Mermaid videos, geeks talking, and lots more > http://reef.beachwalks.tv > 808-384-5554 > Video --> http://www.beachwalks.tv > Company -- > http://www.barefeetstudios.com > Twitter--> http://www.twitter.com/roxannedarling > > > [Non-text portions of this message have been removed] >
