There are many different models out there and I am not one to purchase 
collections just in case.  We are a mid size university that depends on 
documentaries and other independent films in our classes.  We don't have a 
large budget so we use our library selectors for collection development in the 
subject areas.  As I stated before on the listserv, we license content in 
perpetuity (don't pay for it over and over) if available and we purchase only 
those titles which are heaviest in demand.  We keep our own statistics (not 
dependent on a vendor to tell us how much our titles are used).  Our collection 
includes titles from 12 different distributors and we are expanding next year 
to over 22 distributors.  

We determine what gets streamed by the nature of the use (online course versus 
f-t-f), by the request of the faculty member and by the demand (both 
individually and in classes).  Some of our streamed titles are shown in class 
and fits in nicely for those spur of the moment decisions by faculty.  The 
titles we stream are used because of the way we have developed the streaming 
collection.  

Right now we don't stream feature films.  Those classes are traditionally 
taught face to face and the faculty are fine with showing them in class or 
assigning students to watch particular titles.  

Jane B. Hutchison
Associate Director                                                  Past 
President
Instruction & Research Technology                          CCUMC: Leadership in 
Media & Academic Technology
William Paterson University                                      
http://www.ccumc.org
Wayne, NJ 07470
973-720-2980 (work)
973-418-7727 (cell)
973-720-2585 (facs)
[email protected]


-----Original Message-----
From: [email protected] 
[mailto:[email protected]] On Behalf Of 
[email protected]
Sent: Wednesday, February 23, 2011 12:51 PM
To: [email protected]
Subject: [Videolib] What gets streamed...what gets used

Hi all

In light of deg's Big Statistics (not to be confused with the teenpic deg's Day 
Off), I've continued to stew about the whole issue of collection 
development/selection vis a vis streaming:  the question of why/when to stream, 
or, more precisely, when to commit increasingly precious collection dollars to 
a serial payment obligation.

I know I've blathered endlessly about this "just in case vs just in time"
conundrum in the past, but I think it's worth continuing to ponder it seriously 
in order to avoid the knee-jerk "streaming is cool and convenient, user's want 
it, let's leap" scenario.

Thus said, I did a bit of due diligence recently by taking a look at what has 
been requested for classroom screening over the past month (approx Jan. 22 thru 
Feb 22).  The findings are eye-opening, to say the least. 
(List of titles is attached, with departmental users indicated.  In many cases, 
a number of courses in the same department used the same film during this 
period).  Of the 212 features/TV shows and the 194 documentaries, a TINY number 
of titles are currently available for licensing to stream.  And of the titles 
available for licensing, only one or two were used in classes with more than 30 
or 40 students enrolled
(Race:  Power of an Illusion and the MEF stuff)

Now, I'm not saying that Berkeley is typical (I would NEVER say that Berkeley 
is typical), but these figures tell me something about cost-benefit when it 
comes to licensing access to streamed content for my particular institution.  
The current match between online availability and actual classroom needs is not 
all that great--at least at UCB.

In the old order, taking a risk on a "just in case" acquisition was not all 
that big a deal:  you bought a tape or DVD (once), publicized it, and hoped for 
the best.  If it lay unused over the short-haul...well, chalk it up--SOMEONE 
might eventually find it useful.  In the world of term-licensed content, the 
rules of the game have changed--the stakes are higher.  In this fiscal 
environment, paying serially for under-utilized content (or for casual 
recreational viewing) simply isn't an option.


gary handman












Gary Handman
Director
Media Resources Center
Moffitt Library
UC Berkeley

510-643-8566
[email protected]
http://www.lib.berkeley.edu/MRC

"I have always preferred the reflection of life to life itself."
--Francois Truffaut
VIDEOLIB is intended to encourage the broad and lively discussion of issues 
relating to the selection, evaluation, acquisition,bibliographic control, 
preservation, and use of current and evolving video formats in libraries and 
related institutions. It is hoped that the list will serve as an effective 
working tool for video librarians, as well as a channel of communication 
between libraries,educational institutions, and video producers and 
distributors.

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