Larry,
Thank you for your thoughtful and informative response.  I'm glad to know this 
is very much on the radar screen of California Newsreel, even if not so much on 
those of the usual backers. 

On the positive front, since we do own all of those mentioned except "Color 
Adjustment," at least I know I'm in a good position to steer the prof to the 
best available sources... and to encourage him to keep on with Ethnic Notions.  
Even if in need of updating, it still spurs discussion, which is the point.

Grazie,
Susan


-----Original Message-----
From: [email protected] 
[mailto:[email protected]] On Behalf Of Lawrence Daressa
Sent: Thursday, September 08, 2011 3:41 PM
To: [email protected]
Subject: Re: [Videolib] Ethnic Notions-esque film?

Dear Susan,
Dear Susan,

Like you, Newsreel has felt the need to update "Ethnic Notions" almost since 
its release in 1987. To that end,, we collaborated with Marlon Riggs to produce 
both "Color Adjustment" which brought the story up to
1990 and "Black Is...Black Ain't," a more introspective examination of myths of 
black identity, released in 1994, the year of his death.

The first part of "Race - The Power of an Illusion," 2004, was designed as a 
historic overview of the social construction of race. "What's Race Got to Do 
with It?" 2006, looked at racial attitudes on a then-contemporary college 
campus. As you rightly observe, most of the releases over the past two decades 
have addressed more specific examples of racial stereotyping. For example, 
Newsreel has just acquired "White Scripts and Black Supermen: Black 
Masculinities in Comic Books." 

Future African American Production

The 314 respondents to our survey of  high-volume, institutional users of 
African American documentary conducted last year, expressed a clear desire for 
an update along the lines of "Ethnic Notions;" more than half, in fact, said 
they would "definitely use" a film on the "Myth of the Post-Racial Society" in 
their classes or organizations.  This was second only to "The Criminalization 
of Black Youth" in topics respondents labeled as "urgently needed. 

We have sent these and other findings from our 30 question needs assessment  to 
the major backers of African American documentary, ITVS, PBS, the Ford 
Foundation, the MacArthur Foundation and HBO, but none have acknowledged  
receipt. It is our suspicion that they may have resented statistics on the 
media desires of their constituents as an incursion  on their legerdemain to 
decide what films get made. Therefore Newsreel has decided to try to produce 
these films ourselves or to spur their production by others.  

Thanks for your continued use of what has probably been the most widely used 
title in our 43 year history. 

Best Wishes,

Larry, for California Newsreel    


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