In my past life long before I ever got in the acquisition of DVDS, I worked here at USC as a serials librarian. With the pricing of academic journals, there always been a two tiered system of pricing. There is one rate which an individual pays for a subscription, and what a university library has to pay for an institutional rate. The difference between the two rates can often be enormous. Take, for example, *The Journal of Applied Psychology*. An individual pays $294, the annual institutional rate is $914. Trust me: no university library (including USC) is happy to pay this, but we accept this as a given. With a few significant exceptions, most academic journals could not continue in existence if this institutional rate was not imposed. And so it with the institutional price that film distributors must charge universities to purchase their documentary films. Do I wish that the institutional rate was cheaper? Of course, I do! But I also realize that without the institutional rate, the documentary distribution business in this country would pretty much cease to end. And for those who may think that documentary distributors are "gouging" the academic market, trust me (again):
no one involved in documentary film distribution is rolling in big bucks.

Thank you,
Anthony

*******************************
Anthony E. Anderson
Assistant Director, Doheny Memorial Library
University of Southern California
Los Angeles, CA 90089-0182
(213) [email protected]
"Wind, regen, zon, of kou,
Albert Cuyp ik hou van jou."
********************************



On 9/20/2012 9:07 AM, Dennis Doros wrote:
Dear folks,

Just some information back. Even at $25 (and less), I sell about 50 to 150 copies of any of my DVDs to the colleges, high schools and public libraries of America. There are very few institutions left who buy indie DVDs and BluRays because they /should/ be offering them to their students and public. Book publishers are obviously having the same exact problem. It's left to individuals to support my work.

I can't blame filmmakers or other distributors for charging more.

Dennis

On Thu, Sep 20, 2012 at 11:43 AM, Norman Howden <[email protected] <mailto:[email protected]>> wrote:

    Richard,

    I'll shoot a thought at that invitation.  If the independent video
    authors and agents could get their works listed with jobbers,
    particularly Baker & Taylor, Blackwell, and others that serve
    higher ed, then they could lower prices some because they'd have a
    bigger audience.  On the other hand, it would be difficult to do
    away with tiered pricing altogether since it is a common business
    practice.

    Norm


    --
    Norman Howden
    Assistant Dean, Educational Resources
    El Centro College
    214-860-2176 <tel:214-860-2176>
    [email protected] <mailto:[email protected]>
    Please visit our website at: http://www.elcentrocollege.edu/library/

     "It may plausibly be urged that the shape of a culture - its
    mores, evaluations, family organizations,  eating habits, living
    patterns, pedagogical methods, institutions, forms of government,
    and so forth -  arise from the economic necessities of its
    technology."
       - Heinlein, 1940


    >>> On 9/20/2012 at 10:26 AM, in message
    
<ddaa91b1d53bc14dba679e49ea74af11195a4...@by2prd0811mb441.namprd08.prod.outlook.
    om>, Richard Graham <[email protected] <mailto:[email protected]>>
    wrote:
    > Fellow camslib/videolib folks,
    >
    > A faculty member recently requested we acquire a film titled
    White Scripts
    > and Black Supermen: Black Masculinities in Comic Books.  At the
    site to
    > purchase it, the dreaded tiered pricing plan appears
    > (http://newsreel.org/video/WHITE-SCRIPTS-BLACK-SUPERMEN), with
    public and school
    > libraries allowed to buy it for $25, while colleges have to
    spend nearly
    > $200. They claim if you purchase the home video version, you are
    not granted
    > rights to show the film in classrooms. Now, I'm not a lawyer,
    but these sort
    > of statements don't sound right to me. A colleague mentioned
    that some
    > publishers do this because they need funds to cover future
    productions and
    > it's a way for large institutions to subsidize independent
    documentaries, but
    > I can't help feel offended that they use these scare tactics and
    assume
    > colleges can easily absorb these large costs. I'm probably late
    to the party
    > on this topic, but I wonder what your thoughts are. Does anyone
    try to work
    > with publishers/producers to make these sort of materials more
    affordable?
    > How do you all handle these sort of acquisition situations?
    >
    > Cheers from Nebraska,
    >
    > Richard
    >


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