Jo Ann Reynolds wrote:

I thought the vendors out there might like to hear our (the buyers) stories 
about how we go looking for films. It might help them to understand what we go 
through and that would hopefully help them better understand the need for a 
centralized place to search.

So here I am, reserve services coordinator for a fairly large university. I 
used to put over 1000 books on reserve every year and now it's about 300. 
Instead of putting books on reserve I put links to full text articles, some 
3000+; ebooks, small but growing as availability grows; and video, both DVD's 
and streams. Video is the second largest medium I put on reserve and is the 
fastest growing medium I put on reserve, about 1000+ per year.

How do films get chosen to go on Reserve? Some faculty talk to other faculty 
and learn about them, others watch PBS or see a popular movie that will make 
the point they want to make, while others say to me, "I need a film(s) on X 
topic, can you suggest any?" So now I reach into my memory and might manage to 
retrieve one or two, I search the database of material I put on course reserve 
and see what other faculty are using and might come up with a few more. Beyond 
that, IF I have the time, I'm faced with a website to website search by vendor 
to see if I can find something they might be looking for. It's a cumbersome 
process and I tend to gravitate toward known vendors who've proven to provide 
quality films in the past and who have good search engines. I keep a list of 
those vendors in my media guide (see the Shop for Videos tab here: 
http://classguides.lib.uconn.edu/mediaresources ). By the time I've gone 
through some or all vendors on that list I'm done, no more time. So whether 
I've found anything or not I let the faculty member know. You might argue that 
there's a whole lot of filmmakers whose work is not represented here and you'd 
be right. The result is we both lose out on an opportunity.

Think of Amazon where multiple vendors sell the same thing and make money. The 
benefits of having a unified database far outweigh the perception of customer 
loss via competition with other film vendors. I think if you continue on this 
same path you will be committing market suicide in the long run and you will 
sell less, not more, which means you message will reach fewer people.

I invite other librarians to share how/why a unified search for video/streams 
would be useful to them.



Amen to what Jo Ann has outlined here.  I had her precise scenario arise in my 
workflow today:  prof walks in, tells me she will be doing a freshman tutorial 
on "Food" and wonders what we might have that could be helpful to her.  Because 
I know our collection well, I steer her to 10-12 films, including King Corn, 
The Future of Food, The World According to Monsanto, The End of the Line, 
Farmageddon, In Organic We Trust, Fresh, Food Stamped, What's On Your Plate?, 
etc.  However, as I realize we're probably lacking a bit on GMOs, I start 
looking around for docs on that topic.  It really, truly, is what Jo Ann 
describes:  "a website to website search by vendor"; which *is* cumbersome and 
*is* imperfect.  Bullfrog, Video Project, NFB, Films for the Humanities, etc. 
are known to me, and I head there... but I also wonder what I'm missing.

Perhaps one would be inclined to argue that the same is true with books.  
However, I would argue back that - at least in academe - we have Choice, which 
provides subject-specific scholarly peer reviews of new works by subject.  This 
makes it much, much easier to find up-to-date offerings in a particular area, 
with a peer review attached.  I *love* Video Librarian - particularly as 
something to pick up and scan through from cover to cover - but it reviews such 
a wide range of material that it simply doesn't cover enough.  Does that make 
sense?  Probably not, but as an example, I just searched "GMO" and got 0 
matches; searched "Monsanto" and turned up 8 matches (2 of which were actually 
pretty much "false positives").  I know that there have been many more 
documentaries made on this topic than 6.  Resorting to Google searches is an 
option, but it certainly makes it harder to ascertain the "scholarly review 
status" of what's out there - at least without a fair bit of (time-consuming) 
additional searching.

This is a long way of saying that I agree with Jo Ann.  As one who does 
acquisitions for both films and books, I can assure you that the film world is 
MUCH more labor-intensive and much more frustrating.  This is one reason I love 
attending National Media Market, as it makes discovery so much easier, and it 
provides an opportunity to get to know what particular vendors are particularly 
good at, so that when one of these faculty requests comes up, I have a bit of a 
sense where to begin my website to website search.  Attendance at NMM is a 
help; the preview portal is a help.  Still, I'd love to see a more complete 
mechanism for unified search.

Susan Albrecht

VIDEOLIB is intended to encourage the broad and lively discussion of issues 
relating to the selection, evaluation, acquisition,bibliographic control, 
preservation, and use of current and evolving video formats in libraries and 
related institutions. It is hoped that the list will serve as an effective 
working tool for video librarians, as well as a channel of communication 
between libraries,educational institutions, and video producers and 
distributors.

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