Thanks! Very interesting.
Judy

From: [email protected] 
[mailto:[email protected]] On Behalf Of Bob Norris
Sent: Wednesday, October 22, 2014 4:24 PM
To: [email protected]
Subject: Re: [Videolib] Video Production Funding

You hit on two frequent funding scenarios Judy.

When Film Ideas produces its own titles we often look to the curriculum 
standards and fit within the classroom, especially if K-12 is the primary 
market. Costs vary significantly depending on the type of production, existence 
of stock footage, travel, etc. We then compare estimated costs against sales 
potential and decide if we want to take the gamble that we can recoup costs and 
hopefully make a decent profit.

Individuals do produce docs to get the word out or to get a production under 
their belt not knowing if they can make any money. However, they certainly 
would like to. Satisfaction does not pay the bills.

Another market can pay for or partially pay for the cost of a production. For 
us that is often educational television. For others it may be a theatrical 
release. Typically the profit is made on the backend though.

There are consultants but we do not work with any. Typically they come from 
some aspect of the industry and are looking to capitalize on their expertise. 
Because of our name we are contacted regularly to grace us with their film 
ideas. 99.9% of the time we politely decline.

There are plenty of other scenarios I'm sure but time does not permit.

Regards,
Bob

On Oct 22, 2014, at 11:18 AM, 
[email protected]<mailto:[email protected]> 
wrote:

  3. Re: videolib Digest, Vol 83, Issue 32 (Shoaf,Judith P)
From: "Shoaf,Judith P" <[email protected]<mailto:[email protected]>>
Date: October 22, 2014 11:18:37 AM CDT
To: "[email protected]<mailto:[email protected]>" 
<[email protected]<mailto:[email protected]>>
Subject: Re: [Videolib] videolib Digest, Vol 83, Issue 32
Reply-To: [email protected]<mailto:[email protected]>



Bob, I would be interested in the video production perspective.
What is the model for funding an educational film? Does someone way "A film on 
this topic would be valuable for classes at x level" and contact possible 
producer/director teams? Or does someone say "A movie on this topic needs to be 
made, because people need to know about it," spend whatever he/she and his/her 
friends & family can spare to film and edit the story on spec, and then offer 
it to possible vendors? Are there committees and consultants or advisors, and 
if so where do they come from?

I'm really curious.

Judy Shoaf

From: 
[email protected]<mailto:[email protected]> 
[mailto:[email protected]] On Behalf Of Bob Norris
Sent: Wednesday, October 22, 2014 10:17 AM
To: [email protected]<mailto:[email protected]>
Subject: Re: [Videolib] videolib Digest, Vol 83, Issue 32

Thanks Judy,

Good to get the book publisher perspective. I was applying the GA ruling to the 
impact on video distributors as we share the same market as the plaintiffs. But 
as you point out the economic model and how the works are made available are 
different. To date, 100% of our titles received no subsidies or monetary 
rewards.

Does anyone want to weigh in from a video perspective?

Regards,
Bob

On Oct 22, 2014, at 8:41 AM, 
[email protected]<mailto:[email protected]> 
wrote:

  2. Re: another summary of Georgia State appeal (Shoaf,Judith P)
From: "Shoaf,Judith P" <[email protected]<mailto:[email protected]>>
Date: October 22, 2014 8:40:52 AM CDT
To: "[email protected]<mailto:[email protected]>" 
<[email protected]<mailto:[email protected]>>
Subject: Re: [Videolib] another summary of Georgia State appeal
Reply-To: [email protected]<mailto:[email protected]>




I was reading your analysis and feeling very confused until I remembered that 
this is a list for VIDEO.

For academic books (which the Georgia State case addresses), your comment is 
just not true: "So doesn't it stand to reason that when considering fair use 
for a work sold primarily to the education market, the economic impact should 
be weighted more? That is what made the work available in the first place."

What makes academic books available is not the system of publishers and 
presses, but rather the fact that writing such books is (a) subsidized by 
universities and grants made to the writers, and (b) rewarded when the writers 
get promotion for having published. So in fact the license to allow students to 
read the work in question is the THIRD time the academic system has paid for 
it. Professors almost never see any money from academic books of the kind in 
question (unless it is actually a textbook which students can be asked to buy). 
The publishing institutions make money, yes, but the work of creating and often 
of editing is done for them for free by people who are supported by their 
academic institutions because they do this kind of work. (My husband has just 
finished editing, typesetting, indexing, and proofreading a book he wrote, 
which will be published by a press whose sole contribution will be to tell him 
how to format it and to advertise it, primarily by supplying copies to 
reviewers who will write up discussions of it without of course being paid. And 
of course the press will sell copies of it, and keep any profit. My husband did 
however get a "merit" raise this year.)

I think the question may be whether the publishing industry is needed as a 
means of routing academic work from academe to academe; since it depends for 
its fodder 100% on the personnel of academic institutions, it needs to be 
circumspect in challenging the need of the institutions to use its products.

I gather that the situation is different for educational video, where the 
filmmakers apparently actually get some royalties from their products, and may 
be working independently of the academy.

Judy Shoaf


From: 
[email protected]<mailto:[email protected]> 
[mailto:[email protected]] On Behalf Of Bob Norris
Sent: Tuesday, October 21, 2014 9:45 AM
To: [email protected]<mailto:[email protected]>
Subject: Re: [Videolib] another summary of Georgia State appeal

Thanks Jo Anne. Ms Sims summary is really quite thorough and interesting how it 
is organized, especially in light of the fact it was written on a Friday night 
for a blog.

There is one short statement that stood out from my standpoint as a producer 
and distributor of material primarily, and often exclusively, sold to 
education. It is an opinion that worries me more and more as the technology 
becomes common place that allows for the easy and inexpensive dissemination of 
educational material not just to the traditional four walled classroom but to 
the proverbial global classroom. As curators of programs from many distributors 
similar to Film Ideas I'm wondering how you videolibbers feel about the 
following. (I've bolded statements from the court's opinion to try and make 
these excerpts of Nancy's opinion, mine and the courts clearer.)

Nancy states:  "The idea that creator remuneration is -secondary- to the actual 
purpose of copyright law is often left out of a lot of related public 
discourse. But this opinion affirms again that "[p]romoting the creation and 
dissemination of ideas has been the goal""

This ignores the statement in the court's opinion that: As the Supreme Court 
has explained, "the economic philosophy behind the clause empowering Congress 
to grant copyrights is the conviction that encouragement of individual effort 
by personal gain is the best way to advance public welfare [by promoting the 
creation and dissemination of ideas] through the talents of authors. . . ." So 
remuneration is not secondary, it is integral. The opinion goes on to state 
that you cannot treat the 4 factors of fair use with equal weighting. You have 
to consider a case by case basis. So doesn't is stand to reason that when 
considering fair use for a work sold primarily to the education market, the 
economic impact should be weighted more? That is what made the work available 
in the first place.

Perhaps more importantly the opinion states:  Nevertheless, "it is sensible 
that a particular unauthorized use should be considered 'more fair' when there 
is no ready market or means to pay for the use, while such an unauthorized use 
should be considered 'less fair' when there is a ready market or means to pay 
for the use. The vice of circular reasoning arises only if the availability of 
payment is conclusive against fair use." Id.at<http://Id.at/> 931. Put simply, 
absent evidence to the contrary, if a copyright holder has not made a license 
available to use a particular workin a particular manner, the inference is that 
the author or publisher did not think that there would be enough such use to 
bother making a license available. In such a case, there is little damage to 
the publisher's market when someone makes use of the work in that way without 
obtaining a license, and hence the fourth factor should generally weigh in 
favor of fair use.    So it must be 'lesser' fair when the primary market, not 
just a ready market, is education. And least fair when the copyright holder 
sells licenses to the program to the education market, which license includes 
the  segments already broken out. Let's be honest. Professors no longer want to 
show the whole program to a class. They want the nuggets. And if they can get 
the nuggets for free and don't buy the program the producer loses economically. 
As streaming of short segments becomes the norm, I don't see how you cannot say 
there is material effect of the use upon the potential market for or value of 
the copyrighted work.  In court speak- hence the fourth factor should generally 
NOT weigh in favor of fair use under these cicumstances.

Do I have blinders on because I'm focused on making money? What say you who are 
paid to promote the creation and dissemination of ideas?

Sincerely,
Bob

On Oct 20, 2014, at 2:59 PM, 
[email protected]<mailto:[email protected]> 
wrote:

From: Jo Ann Reynolds 
<[email protected]<mailto:[email protected]>>
Date: October 20, 2014 10:11:41 AM CDT
To: "[email protected]<mailto:[email protected]>" 
<[email protected]<mailto:[email protected]>>
Subject: [Videolib] another summary of Georgia State appeal
Reply-To: [email protected]<mailto:[email protected]>


This from Nancy Sims, the Copyright Program Library at the University of 
Minnesota Libraries
http://blog.lib.umn.edu/copyrightlibn/2014/10/11th-circuit-gsu-ruling.html

Interesting case but unless you are in Georgia, Alabama, or Florida don't panic 
yet as the decision is binding only in the 11 Circuit.

Best,
Jo Ann



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