I believe it is really made for swithchers. A true Mac user had to add the display (> 900 USD used for the cheapest Apple branded) and the mouse and keyboard (other 100 bucks).

While a PC user will be happy either to stick with his/her original stuff (display, mouse and keyboard) or to buy cheap accessories.

For instance at my lab we have 3 lecturers and 3 PhD students: I have offered them 6 iMac mini. With less than 3000 euros I can buy 6 Mac and spread the Mac verb!!! No need to buy more ethernet switches nor to add more T1 cable. F.rom a single Airport Express I can feed all of them from the same access point. iMac mini comes with airport extreme out of the box!

They will keep using their horrible keyboards, weird 99 buttons mice and 15 inches Costco LCD displays. They could hide the iMac mini behind their display and will not even notice the different environment over their desktop (the real one).

Personally I don't like this iMac mini, but I think it will be a bingo!


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