Mark,

There actually is a website that will allow you to create your own coupons. 
Check out http://www.passsource.com. This site may be something smaller vendors 
could use. I created a pass for grins and it was pretty accessible and easy to 
send to myself.
I am sure with time APple will find a way to work around having to download all 
these apps for various businesses just to allow users access via PassBook. I 
agree that having to download these apps would not make the experience very 
pleasant.

On Sep 25, 2012, at 4:47 PM, M. Taylor <mk...@ucla.edu> wrote:

> Hi Everyone,
> 
> You know, when Apple announced Passbook, I thought, among other things, one
> would be able to take whatever store reward cards, currently in one's
> possession, such as those issued by CVS Pharmacy, Krogers, The Vitamin Shop,
> etc, and either scan them into the App or enter any ID numbers that were
> associated with the Rewards card into the App.  This is the case with one of
> my favorite free Apps called Key Ring.  
> 
> Passbook, however, requires that a company have some kind of association
> with the App Store.  This makes things much more complicated and less
> desirable, in my opinion.  I don't want to have to download a bunch of store
> apps that add all kinds of notifications and overhead to my phone just so I
> can save 10 cents.  
> 
> I realize that for all the automatic display features to work, some kind of
> infrastructure has to be maintained by the vendor and Apple but such an
> infrastructure is not necessary if one is content to manually open the
> Passbook in order to display the reward cards.  
> 
> In my local area, many restaurants offer rewards cards that I use on a
> regular basis.  These mom and pop shops simply don't have enough time and/or
> money to invest in developing an App Store app. 
> 
> Allowing the manual entering and editing of a rewards card would have been a
> nice feature.  
> 
> Fortunately, there are apps such a Key Ring.   
> 
> Mark
> 
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