Sir Jonathan Ives is quite definitely male, and he's the person now in charge 
of iOS and its appearance.
Jonathan Mosen
Mosen Consulting
Blindness technology eBooks, tutorials and training
http://Mosen.org

On 1/10/2013, at 4:03 PM, Joseph FreeTech <joseph.freet...@gmail.com> wrote:

> Actually, I think they were targeting the female population with the new 
> interface's colors. The person Apple put in charge of the appearance of the 
> new interface is a woman. Just by the way they described the colors and 
> overall appearance it right away seemed to me like they were going after new 
> female iPhone users. The teenagers are probably Android users as young males 
> are more likely to want to tinker with the OS and hardware. ...At some point 
> the user of electronics matures and grows out of the curiosity and simply 
> wants something that works--this is where Apple steps in.
> 
> Joseph
> 
> ----- Original Message ----- 
> From: "Ron Pelletier" <ron.pellet...@sympatico.ca>
> To: <viphone@googlegroups.com>
> Sent: Monday, September 30, 2013 7:52 PM
> Subject: RE: About iOS 7, is it really so bad? was: Apple now forcing iOS 6 
> holdouts to upgrade to iOS 7.
> 
> 
> Hi Cara,
> 
> 
> 
> Funny you should say that.  I was told The very same thing a couple of days
> ago.  My friend told me he is almost ashamed to be seen with his phone.  He
> says it looks like a toy that was designed for a kid.  We know that Apple
> was going for a look that would please the younger generation but it seems
> like they don't even like it.  I was told that the contrast is horrible and
> the font is just as bad.
> 
> 
> 
> I am total so I don't really care but I have to say that this is not what I
> was expecting from Apple.
> 
> 
> 
> Ron & Danvers
> 
> 
> 
> 
> 
> Falling down is part of LIFE...
> 
> Getting back up is LIVING...
> 
> 
> 
> From: viphone@googlegroups.com [mailto:viphone@googlegroups.com] On Behalf
> Of Cara Quinn
> Sent: Monday, September 30, 2013 1:51 AM
> To: viphone@googlegroups.com
> Subject: Re: About iOS 7, is it really so bad? was: Apple now forcing iOS 6
> holdouts to upgrade to iOS 7.
> 
> 
> 
> Unfortunately, I must agree with the assertion that 7 is just plain ugly.
> 
> 
> 
> A number of sighted friends have described the 'new' look, each in their own
> way, (as well as their difficulties with using it) and it just seems to me
> that for whatever reason, Apple just essentially abandoned all the upscale
> chic look and feel of iOS for what I can only describe as a thrown together
> gaudy amateurish look.
> 
> 
> 
> For as much polish as the parallax effect has, the rest of the OS is so
> overly scaled down as to be just plain ugly.
> 
> 
> 
> Just to illustrate one basic example, now what are being read by VO as
> buttons, in some cases, are simply a very light grey word on a white
> background. There are no borders making this look like a button, no
> indication that this item should be tapped to be activated and no really
> definite way to tell if the button is active or not. The font is so thin as
> to make it difficult to read and as I said, pretty much impossible to
> distinguish between being active or inactive.
> 
> 
> 
> This is absolutely awful and inconsiderate for people with any kind of
> visual difficulties at all. Not to mention just the major change in user
> interface paradigm.
> 
> 
> 
> I have absolutely no idea what Apple was thinking with this one and quite
> frankly, it makes me ashamed.
> 
> 
> 
> This is just not cool and I really hope reason once again prevails here.
> 
> 
> 
> apple, please do live up to your excellent standards and turn this one
> around right away so that everyone can enjoy this OS rather than need to
> suffer through it.
> 
> 
> 
> At the very least, please consider bringing back at least some classic mode
> of visual interface (as you have done by keeping original ringtones) for
> those who can see, but whose vision might not be perfect. At the very least,
> consider bringing back an option for an homage to the classic look and feel.
> This would make worlds of difference for many people.
> 
> 
> 
> This would go a long way to really showing that Apple inclusiveness. this is
> not just a matter of a new cool look. This is a matter of a whole lot of
> difficulty for many users whom may not even technically have vision problems
> but for whom this OS is just plain difficult to work with.
> 
> 
> 
> These are just a few of my thoughts. Thanks so much for reading!
> 
> 
> 
> Smiles,
> 
> 
> 
> Cara :)
> 
> On Sep 27, 2013, at 10:15 AM, gregorysc...@gmail.com wrote:
> 
> 
> 
> You wrote:
>       "In short I feel that there is absolutely no reason why somebody who
> has an iPhone 4, 4S or 5 shouldn't upgrade."
> 
> My reply:
>       I find IOS7 to be ugly and hard to read.  The improved functionality
> does not add enough to overcome my dislike of the new design.
> 
> I know others prefer IOS7, but I'll hold out as long as I can or until Apple
> fixes some of the biggest visual problems.
> 
> 
> 
> 
> 
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