From: MacDailyNews <[email protected]>
Date: 30 May 2014 5:02:17 NZST
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Subject: [New post] GE integrates iBeacon into new LED light fixtures,
Walmart installing in stores worldwide
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New post on MacDailyNews
GE integrates iBeacon into new LED light fixtures, Walmart installing in
stores worldwide
by MacDailyNews
[cfsp key="adsense_336x280"]"Up until now most retailers have been
deploying Apple’s iBeacon technology by purchasing small standalone
Bluetooth beacons or using iPad terminals that act as beacons," Jordan
Kahn reports for 9to5Mac.
"Now, GE is introducing its next-generation LED light fixture [Lumination
LED Luminaire – IS Series] that packs in a combo Bluetooth LE/Visual Light
Communication chip for iBeacon functionality allowing retailers to cut
costs and avoid purchasing standalone beacons from a company like
Estimote," Kahn reports. "It’s already got one massive customer about to
roll out the iBeacon lighting fixtures: Walmart announced back in April
(before iBeacon support was announced) that it plans to roll out these
same new GE lighting fixtures to stores worldwide as part of its switch to
LED."
Kahn reports, "While Walmart hasn’t said exactly what features it plans to
offer with iBeacons, GE’s lightning fixtures like standalone beacons will
be capable of beaming coupons, promotions, product info, store maps and
just about any experience developers can think up via the store’s mobile
app."
Read more in the full article here.
[Thanks to MacDailyNews Reader "Dan K." for the heads up.]
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MacDailyNews | Thursday, May 29, 2014 at 1:02 pm | Tags: advertising,
AirDrop, android, Apple, Apple MFI, Apple Passbook, beacon apps, beacons,
BLE, Bluetooth, Bluetooth LE, Bluetooth Low Energy, Duane Reade,
e-payments, GE, General Electric, Germany, google, Heathrow, iBeacon,
iBeacons, indoor mapping, iOS, iOS 7, iPad, iPad mini, iPhone, iPod touch,
iWallet, location tracking, Mac, Macy's, Major League Baseball, marketing,
MLB, mobile, mobile payments, Motorola Solutions, NFC, NFL, Passbook,
privacy, proximity sensors, retail, Virgin Atlantic, Walgreens, Walmart |
Categories: News | URL: http://wp.me/p19WFc-yHH
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