I agree with you, but, not running a call centre or a sales or marketing 
operation myself, I am not qualified to assess the business ROI of calling 
people. 

It clearly works well though or they wouldn't do it. From what I can see, there 
is widespread agreement that it only works 1) if you get to the lead first and 
2) if you actually get a warm body on the phone. 

Leaving voicemails is seen to be a pointless waste of time from a conversion  
point of view, or in the case of lead gen where multiple providers buy the lead 
info (e.g. say you go to some site that quotes out auto insurance policy info 
and put in your contact details), coming in second or worse is also seen to be 
a pointless waste of time. 

On August 30, 2018 10:05:17 PM EDT, Glen Gerhard <[email protected]> wrote:
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Sent from mobile. Kindly excuse brevity and errors. 
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