Posted by Todd Zywicki:
ENVIRONMENTALIST BOBOS:

   It has long been my belief that environmentalism in practice is really
   more than a religious lifestyle, rather than a science-based effort to
   protect the environment. My article [1]"Baptists? The Political
   Economy of Environmental Interest Groups" makes this argument. Two
   articles from yesterday's headlines shed some light on the subject of
   whether environmentalists are really "civic republicans" or rather
   just acting out of economic self-interest, broadly defined.
   The first is an article from the Washington Post, which notes that the
   Toyota Prius car is dramatically outselling the Honda Civic Hybrid
   car. The main reason? From the [2]article: "The Prius and Civic have
   similar new technologies, so it's not just fuel efficiency that's
   causing drivers to flock to Toyota's hybrid. 'The Prius is a fashion
   statement,' said Art Spinella, a consultant with CNW Marketing
   Research who surveys car-buying trends. 'It looks different. Other
   people know the driver is driving a hybrid vehicle. It clearly makes a
   bigger statement about the person than does the Civic, which basically
   looks like a Civic.'"
   Turns out that Prius buyers buy their cars for the same reason that
   generations of Americans have bought Camaros, Corvettes, or
   Cadillacs--they like the image that it projects to the world. That's
   classic car-buying behavior, said Michael Marsden, dean of academic
   affairs at St. Norbert College in Wisconsin and an expert on popular
   culture. "Automobile culture has always been about status. The whole
   industry is based on symbols," he said. "With the Prius, you're
   bringing attention to yourself . . . saying, 'I bought something
   upscale, something people will talk about.' It is a conversation
   piece, an attention-getter."
   A second article (that I saw referenced in the Good (i.e., Washington)
   Times notes a [3]study of the leadership of environmental interest
   groups and their salaries. Amazingly, according to the report, the
   head of NRDC earns $368,000 per year and the head of EDF earns
   $327,000. Nonetheless, I have been criticized for my thesis that
   economic self-interest explains some part of the actions of
   environmental interest groups. Keep that in mind the next time NRDC
   passes the offering plate, er, I mean, requests a donation to save
   some endangered species.

References

   1. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=334341
   2. http://www.washingtonpost.com/wp-dyn/articles/A24832-2004Aug22.html
   3. http://www.publicinterestwatch.org/8_19_study.pdf

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