Posted by Juan Non-Volokh:
Pop Culture & Exams:

   On the subject of [1]inserting pop culture references into exams and
   other academic material, noted libertarian author [2]Tibor Machan, who
   teaches business ethics at Chapman University, writes:

     Although I do not know enough pop culture to reference it
     routinely, I wish I did. At 65 I need every pedagogical device
     available to connect with my students. Fortunately, I am cool
     enough as is but in part it comes from being familiar with their
     lives through my 20, 25 and 26 year old kids. When one teaches not
     at the elite places where students have been prepped to be involved
     since their crib days, it is desirable to find some way to motivate
     them, to show them the stuff you are teaching is not unrelated to
     their lives. Ergo, I assume, the pop references.

   No doubt this is one reason some professors do it.

References

   1. http://volokh.com/archives/archive_2004_12_14.shtml#1103467626
   2. http://www-hoover.stanford.edu/bios/machan.html

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