Posted by Eugene Volokh:
Judge Issues a Probably Unconstitutional Prior Restraint

   in the [1]USA Next gay wedding photo case, at least if [2]this blog
   account is accurate.

   The judge issued a temporary restraining order against further airing
   of the ad, apparently on the theory that the ad infringes the same-sex
   spouses' right to control the use of their likenesses (the right of
   publicity or the right to block misappropriation of likeness). I argue
   below that the right of publicity doesn't cover the use of people's
   likenesses in political ads, and I remain quite confident of that. But
   even if the plaintiffs potentially have a good damages claim, an
   injunction of such political ads before a trial on the merits -- based
   not on a final judgment that the speech is unprotected but on a mere
   finding of likelihood of success -- is an unconstitutional prior
   restraint.

   Mark Lemley and I give more details [3]in this article. I should say
   that some lower courts have authorized such preliminary injunctions in
   the past, but I think they were quite mistaken as a matter of First
   Amendment law. I hope USANext promptly appeals; they have a very
   strong claim here, both under the First Amendment and under
   substantive right of publicity law, which is on their side.

   Thanks to David Kravitz and Jason Walta for pointers to the story
   about the injunction.

References

   1. http://volokh.com/archives/archive_2005_03_06-2005_03_12.shtml#1110553327
   2. 
http://americablog.blogspot.com/2005/03/breaking-news-judge-grants-temporary.html
   3. http://www1.law.ucla.edu/~volokh/copyinj.htm#VB

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