--- Richard:

> Howdy Vorts. It was not my intent to create an
atmosphere of hostility among us by making the
remark...

Hey- no hostility. As usual on Vo, we are often
arguing past each other anyway - while trying to
squeeze in a relevant point or two ... which the other
party doesn't necessarily disagree with (unless you
truncate his post :-)

If you read between the lines, there is very little
hostility for the proposition that GM and Ford, as
former representatives of the once-dominant US
manufacturing sector, have let us all down immensely.

This bruises our collective egos. There is plenty of
blame to go around in those companies, starting at the
top, but it all gets back to "commitment".

In the very simplest terms, to succeed greatly in auto
manufacturing (or almost anything in commercial life),
management has to love, adore, worship, cherish ---
the product: cars - the way Detroit used to love cars
in the 50s and 60s, and the way Germans and Japanese
(and their US customers) do now. 

At Apple, for instance, the corporate culture had the
term "evangelist" in job descriptions. There are few
evangelists for the lame products coming out of
Detroit these days. Most engineers there do not brag
about the product (with a few notable exceptions) or
take pride in gaining market share- whereas in
companies like Apple, or BMW (probably) they adore the
job and the end-product enough to put in many hours
per week of unpaid overtime, if need be. 

One gets the feeling that Germans and Japanese
engineers eat, drink, live and worship the automobile,
instead of collecting a check for a 7 hour day. The
mere suggestion of doing any such thing "extra" for
the love of the product itself- in Detroit- would most
likely bring a hearty round of ROTF LOLs. Is that too
harsh?

... 'nuf said...

Jones


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