Here is a discussion of a poll aggregation methodology which worked
extraordinarily well:

http://www.huffingtonpost.com/simon-jackman/modelbased-poll-averaging_b_1883525.html

You can't just add up poll numbers and take the average. You have to take
into account sample sizes, the date of the poll, whether it was a single
day or a rolling average, and a bias or "house effect" for a given pollster.

- Jed

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