Hi Natas

If you read the bottom of the email there is a statement "Thank you for making apple the #1 in education notebook sales".

From this statement you have to agree there must be some dollars to be made through the educational area. As a lecturer to medical students who are constantly asking me about my G4 powerbook and "what is it like to use an apple" I know there is lots of interest in the product from the PC crowd. I show them the ease of use and the great graphic rendering that is possible. The next question is about price and so we talk about Apples education pricing and next question "where to go and talk someone about a Macs".

Now if you are a supplier and you limit access of a product to your own store (Apple online) then you are penalising the competition (Local Apple care centres). This is very similar to what Telstra is being pursued for by the ACC with respect to telephone line rental and wholesaling of phone lines. The result being that the local Apple centre has to refer the customer to the online store for the purchase of the product at the educational price. A price that they cannot match. I'd be pretty sure that the local Apple centre would not be getting a kickback for the referral (Maybe one of the local Apple centre guys could comment on this)

In the end it comes down to taking money away from our local Apple support centres and putting it in Steve Jobs back pocket. All I see this doing is screwing down/ screwing up the survival of the local Apple centres, which we all rely on; Just getting a little bit Microsoftish IMHO.

Lindsay Adams
Paediatrician
Associate lecturer UWA
Rural Clinical School


On 25/04/2006, at 11:53 AM, Natas Porter wrote:

Does this qualify as anticompetitive behaviour???

how exactly could that be construed as anti competitive..?

-Natas

On Apr 25, 2006, at 7:24 AM, Lindsay Adams wrote:

Does this qualify as anticompetitive behaviour???

On 25/04/2006, at 6:21 AM, Stephen Atherton wrote:

Rosie,

I will ask my colleague (Higher Education Manager Apple WA) to drop you a line.

The bottom line - Apple has NOT dropped education pricing for education staff via resellers. Students, however, will no longer be able to buy via resellers at education pricing. Students and staff will continue to be able to buy at education pricing via AppleStore (which has free delivery by the way). We have also greatly cut back the number of resellers that can sell as education agents to give us better focus.

Cheers,
Stephen

On 24/04/2006, at 10:17 PM, Rosie Cable wrote:

Hi Wamuggers!

I will be due to upgrade to a new Mac at the beginning of next year.

While I was in at Digilife last week, I mentioned that as I had bought my last computer from them, I would probably purchase my next one there as long as the educational price still applied. (I am a TAFE lecturer, and have bought all of my previous computers on educational discount).

Digilife told me that Apple have ceased to offer educational prices after April 30 2006. Needless to say, I was devastated, having been a Mac owner for more than 12 years - dating back to my first - a luxurious LC III.

Later in the week, whilst browsing at Macs-4-u in Midland, Charles informed me that Apple had not discontinued the educational price, it is still available if hardware/software is bought online.

I am searching for assistance with the following. Here comes my question(s).

a) Is there anywhere in Australia where I could buy my next computer (I'm thinking a iMac Dual Chip) where the educational discount will still apply ?

b) Is it worth buying a computer online to get the educational discount, given the associated costs, such as postage, handling, delivery, etc.?

     c) Has anyone on the list encountered this dilemma?

Thanking you for your support.

Regards
Rosie :-)


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_____________________________________________________________________ ________

Stephen Atherton
Higher Ed Acc Manager (Qld) Email: [EMAIL PROTECTED]
Apple Computer Australia                                Tel: (07) 3025 3346
Level 2, 147 Coronation Drive                   mobile: 0411 020315
Milton 4064 AUSTRALIA                                   FAX: (07) 3025 3300

                 iChat/AIM: [EMAIL PROTECTED]

Thank you for making Apple #1 in education notebook sales!

According to the IDC Australia and New Zealand PC Tracker, Q4 2005, Apple was the number 1 supplier of notebook computers to the education market in Australia in the fourth quarter of
2005 (the most recent report).

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