I like to think that Wave hasn't failed, if it will survive as WiaB
and on Google Apps. It *will* survive on Google Apps, right?

I know these aren't simple things to achieve, but I think Wave failed
as a mass appeal tool is because
1. Nerds like me were raving about it, realizing its potential, but
users didn't get it. So, better marketing.
2. People thought it was some fancy IM with other stuff they didn't
get. Again, marketing.
3. Interface. While I didn't mind it, yes, it was a "programmer" UI.
4. It was out of reach.
4a. Put it into GMail and make it a default messaging system for
contacting other GMail users. Buzz was pretty bold with automatic
changes (yes, even when it resulted in lawsuits), so I think that
energy could have been used to propel Wave.
4b. Email compatibility. Transfer nested replies into text. Send an
email with full text of Wave posts.
5. Server availability. If I can't type "sudo apt-get wave-server",
it's not going to be the next email.
6. Client availability. If it's not in GMail, Outlook, and on my
BlackBerry, it's not an email replacement. (Yes, I know Google's
stance "we don't have time to develop for crappy BBOS browser", and I
agree with it. But rich-client are sadly not dead yet. Google is a web-
first company, but serious, email isn't.)
7. Twenty years back, email was a riot. Also, you could send an email
to *any* email address and it worked. Now, we have a huge information
overload, and channel overload. I have friends that check email once a
month, but are on facebook daily. It's a busy, highly competitive
market (for lack of a better word).

/blog

That said, I still trust that Wave (or a derivative) will succeed as
the next email, only it will take another decade.
Oh, and thanks to Google Wave team for all the hard work, and for
finishing the job with WiaB.

m.

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