Concerning product placement, free ads, etc.: look at all the "freebies" big manufacturers are giving away on Oprah, Ellen, etc. Those gifts are tax write-offs with huge advertising rewards. In "How Do You Know" the couple lavishly pour Cheerios into cereal bowls; I wonder if General Mills helped underwrite the film? I don't know how that stuff works but if there's a way they can get away with something and skirt the govt taxation, you know they will and we can't blame them. Aunt Bee of Orlando

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