Ken,

I suspect you are experiencing the changed attitude - the web is no longer
the best thing since sliced bread, compounded by economic slowdown.   You
may have to 'sell' what use a site might be to a trader or other prospective
client with a concept of the likely total initial cost and running costs;
how does the businessman justify the expenditure?

Just a couple of basic thoughts.   Hope they help.

Joseph
Joseph Harris
http://www.smilepoetryweekly.com
Smile Poetry Weekly ezine
[EMAIL PROTECTED]

----- Original Message -----
From: Ken Patenaude <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Thursday, September 05, 2002 4:04 AM
Subject: [wdvltalk] Effective Advertising And Promotion Question


> Hi Gang
>
> After a long hiatus I have come back. The past year or so has certainly
> been one of ups and downs. Anyway on to more interesting stuff.
>
> I am looking to find the most effective way to advertise my services. I
> want to get the best bang for my buck. So far I have spent a total of
> roughly $100 on business cards. I am into my second batch of 500 cards.
> This method is effective if you are out networking all the time and
meeting
> new people and has kept me fairly busy.
>
> Lately I have not been meeting the right people that need websites done or
> that know of someone that needs a web site. Therefore I am looking for
ways
> to drum up business. I can advertise in a community newsletter that comes
> out once a month, I don't know what the distribution numbers are or the
> rates as of yet. There are lots of small businesses in the community but I
> don't know how willing they are to spend money on websites. I can
advertise
> in the newspaper but that would be costly and I know you need to advertise
> constantly for it to be effective. I am not sure how large the
distribution
> is but I live in a city of almost a million so I am assuming that an ad
> would be expensive.
>
> I would think that radio is not the greatest way either. There used to be
a
> firm that advertised on the radio station and they no longer do. Any
> insight into this matter would be greatly appreciated.
>
> TIA
>
> Ken Patenaude
> www.websitesbycapone.com



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