On June 11, 2003 at 16:53, it was wrote:

> I notice on a lot of web sites (like www.variety.com) that they have
> these Flash adverts that either fade in or scroll in to the browser...
> play for a while... then fade out or scroll away.

I've seen a couple people cross posting to wdvl and evolt over the years, but the 
new upstart list over at [EMAIL PROTECTED] has got this same thread going by 
someone else so here ya go Dwayne  (p.s. note the reply is from the jedi master 
over at MM, an early evolt member iirc:

At 6:10 PM 6/10/3, Bonnie Bucqueroux wrote:
> Does anyone know how they are doing it?

The key term is "wmode", which some browsers offer for offscreen
compositing of external renderers (plugins, eg).

Netscape Plugins, Java Applets or ActiveX Controls usually draw directly to
the screen. This is related to how such content usually takes up a full
rectangle on the screen, and also to how some actively-redrawing FORM
elements will display above other DIV content.

IE3/Win was the first to offer offscreen compositing of such elements, and
the Macromedia Flash Player (in its ActiveX form) was among the first to
use this. You could do things such as SWFs with transparent backgrounds,
HTML text above SWF, things like that. Recently other browsers have started
to offer WMODE drawing (Mozillas, maybe IE/Mac, eg).

These ads are placed in a full-window DIV and appear to grow or move about
the screen. This type of "overlay ad" usually provokes strong reactions.

In practice, I think most advertisers only serve up such content to people
visiting in IE/Win... I'm not sure if or when they plan to add it for
people visiting in newer but rarer browsers.

jd

John Dowdell, Macromedia Developer Support, San Francisco
(Best to reply on-list, to avoid my mighty spam filters!)
Technotes: http://www.macromedia.com/support/search/
Column: http://www.macromedia.com/desdev/jd_forum/
Technical daily diary: http://www.macromedia.com/go/blog_jd


Regards,

        Mark Groen

MG Web Services
Web Site Hosting and Development
www.markgroen.com
[EMAIL PROTECTED]
604-780-6917

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