Dave- Great post. Lots of good ideas on marketing a startup business. I will be watching for the follow-up posts you mentioned. By the way, would you be willing to give some background on you and your wife--experience, what you were doing before you went the independent route? Also would you be willing to share more information on your 2 web site package deals--who you targeted with each, what were the differences between them, your pricing structure and how this compared to other local Web site providers (were you selling low cost, fixed price, guaranteed delivery in a week or some other benefit as the main hook and how did this compare with your competition's offering). Even for these in other industries I am sure there are lessons from your experience that would apply and the web site business is one that I think we can all relate to.
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