The page layout is nice, good colours, I just have a grumble about the logo.

I don't know if you did their logo, or had to use one they supplied, but as
a one-time commercial artist I feel the typography is poor on that.  The
spacing between the characters in "FAMILY" is just plain bad and jumps out
at the eye (well the trained eye anyway).  Letters like "A" should be closer
to the characters either side of them, "I" should get a little extra space.
The L" and "Y" should be pushed closer together.  It's called "Kerning."  Of
course this is only obvious because the spacing has been expanded on the
whole word to stretch it, but even on "DENTISTRY" the last two letters
should be closed up a little.

Some graphics programs are OK at letter spacing, some you have to tell them
when you want kerning turned on, not all fonts contain the information
needed for auto kerning to happen, so generally when creating a logo you
have to manually adjust the spacing to get just the right effect.

To be honest, I don't even much like the juxtaposition of the two different
fonts used for the "POUSSON" and the "FAMILY DENTISTRY", then a third
different again underneath - all three kinds of fonts (display, serif and
sans serif) mixed in one badly laid out block - 2 fonts should be enough for
any chunk of text!

Oh last grumble I don't think bolding the first character of "Our services"
and "Schedule" works, I would bold the whole word or not at all.

Just my opinion :-)
Bj


____ � The WDVL Discussion List from WDVL.COM � ____
To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] 
       Send Your Posts To: [EMAIL PROTECTED]
To set a personal password send an email to [EMAIL PROTECTED] with the words: "set 
WDVLTALK pw=yourpassword" in the body of the email.
To change subscription settings to the wdvltalk digest version:
    http://wdvl.internet.com/WDVL/Forum/#sub

________________  http://www.wdvl.com  _______________________

You are currently subscribed to wdvltalk as: [EMAIL PROTECTED]
To unsubscribe send a blank email to [EMAIL PROTECTED]

Reply via email to