From: "Peter MacGregor"
I'd appreciate comments on www.healthandsafetyformicrofirms.com
if anyone has time.
There is no checkout at the moment and we're still uploading
data and tidying up some of the data but some initial reactions
please. You need to register to get inside the site but at the
moment you can do that at no cost - ignore the cost that it
shows if you register, it goes nowhere! I'll delete all names
from the database before we go live in a few weeks.
Tens of thousands of small firms in UK have no H&S system even
though it is a legal requirement. (Must be in writing if there
are five or more employees). Most think it is too costly to
bring in professional help to set one up - this is an attempt
to tap that market.
Thanks for any comments - good bad or indifferent!
Regards
Peter MacGregor
PS - the "ads" are purely for testing purposes at this stage!
Peter,
If you are part educating to the fact of responsibility should
the first line of text to meet the eye be:
'Are you meeting your legal Health and Safety responsibilities?
Your answers are here.'
What the hell is a 'microfirm'? One that makes computer chips?
;-) i.e. are you speaking to fellow consultants or small
business owners and club secretaries?
In the pink slab too, drop micro.
The more I'm reading the more I think you need to spend a penny
or two and get an ad/sales/marketing writer to sharpen this up.
It is a description, but not a sales tool. I'm no expert that
way, but I am picking up changes needed every half sentence.
Those you are addressing are not going to be the same people who
attend conferences, or who spend half their life on courses.
They won't have the 'bizspeak'.
Layout and colour seems to me good and easy to follow. I am not
sure that the right hand column has the right list; or maybe it
needs an intro of a dozen or so words. 'Everything your
organisation does is subject to Health and Safety law. Here is
a list of many aspects to be checked.'
Sorry, can't spend time inside the site, but this is the page
that should get people to stay.
Joseph
Joseph Harris
http://www.smilepoetryweekly.com
family friendly humour
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