Rich Kulawiec wrote:
>
> On Fri, Jun 12, 1998 at 04:07:05PM -0800, Suzanne wrote:
> > What's a FUD?
>
> "Fear, Uncertainty, and Doubt". It's a marketing tactic which we're
> seeing more and more of, but of which the folks in Redmond are
> unquestionably the masters.
>
actually, lots and lots of advertising takes this tactic today.
think about all the car ads -- with trees blown down in front of them or
some other 'horror' that the driver avoids because she/he has a
maneuvable car.
this is a rather blatent way to prey on the insecurities of those who
have to make decisions ... and who will be held accountable, in some
way, for those decisions ... when they don't /know/ enough about the
alternatives to actually /make/ a good decision
/political/ ads do this ALL the time.
Think -- LBJ/Goldwater/mushroom cloud.
Kathy
========================
Kathy E. Gill
Business Process Information
425.234.2004 - 6X-JT
http://www.dotparagon.com/aboutgill.html
"You must be the change you wish to see in the world." -- Ghandi
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