> This is the fourth in a series of 10 reports from Richard Hoy, who > covered @d.Tech.Chicago. You will receive these reports in addition > to your normal Online Ads posts/digests. > > This coverage is archived at: > http://www.o-a.com/adtech.Chicago/adtechChig-archive.html > > ====================================================================== > ---------------------------------------------------------------------- > This conference coverage is generously underwritten by: > > REINVENTING DIRECT MARKETING ON THE NET > > Rosalind Resnick > President and CEO > Netcreations > > > Two years ago Rosalind started Postmaster Direct, one of the > first opt-in direct e-mail services. At about the same time > the infamous Sanford Wallace of CyberPromotions, took the > practice of spamming out of the newsgroups and applied it to > e-mail. > > "Most people who were taking bets on this stuff thought the > spammers were going to win," Rosalind said. > > And why shouldn't they? Junk mail in the real world is > standard operating procedure. Why is the Internet any > different? > > The major difference is how easy it is on the Internet to > respond. And respond people did, in the worst possible way - > lawsuits, hate mail and even guerilla attacks on the > senders' computer systems. As a result, spammers are on the > run according to Rosalind. > > "The fact is that in the e-mail world, unlike the postal > world, the marketplace has spoken. And it has said, 'We > don't want spam'," explained Rosalind. > > When Rosalind started Postmaster Direct no one believed that > people would actually come to a Web site to register for > commercial e-mail messages. That's because in the direct > marketing world, consumers are looked upon as almost the > enemy. The pervasive philosophy is that you must trick or > bribe people to get them to look at your message. Rosalind > decided that instead she would reach out to people through > the Internet and ask what information they wanted to > receive. The bet paid off. And now there are more than one > million e-mail addresses in the Postmaster Direct database. )))CHOMP((( See the URL for the remainder ......... ======================== Kathy E. Gill Business Process Information 425.234.2004 - 6X-JT http://www.dotparagon.com/aboutgill.html "You must be the change you wish to see in the world." -- Ghandi ____________________________________________________________________ -------------------------------------------------------------------- Join The Web Consultants Association : Register on our web site Now Web Consultants Web Site : http://just4u.com/webconsultants If you lose the instructions All subscription/unsubscribing can be done directly from our website for all our lists. ---------------------------------------------------------------------
