On Sat, 18 Jul 1998, Tamra R. Heathershaw-Hart wrote:
> At 01:40 AM 7/19/98 +0200, Ivan Sergio Borgonovo wrote:
> >### IMPLORING PRAYER ###
> >I would be very pleased if someone will give us a "lesson" on
> >search engine strategies to rank sites.
> >### -------------------------------- ###
>
This doesn't fall under "lessons" per se, but this particular article about
the Scientologist's latest efforts to rid the web off all things
anti-scientology has some interesting material in it about their latest
strategy to flood search engines with so much pro-scientology material
that their opponents can't be found. A think piece on the subject if
nothing else:
http://www.salonmagazine.com/21st/
You have to get to page 2 (past the discussion about their own personal
content filters that keep members from seeing unapproved things on the
web), but the part about how they're distributing template sites with
built in keywords to all members is somewhat interesting. I don't
remember if the URL for a sample site I have came from that article or
not, but here's one of their 7300 generic sites with keywords and other
strategies intact:
http://www.oursites.org/christophermacpherson/index.htm
Anyway, I personally wouldn't mind a bit if Xenu came down from the
heavens and took all of these loonies away, so please don't translate
this as advocating scientology. They do manipulate technology and
infromation quite effectively though, and are always a good source of
lessons on that ;) Probably some ideas for marketing in their approach,
too *chuckle*
Brett
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