> continuously circle a row of billboards? Yet such a comparison is not all
> that far-fetched.</quote>
> I foresee portals getting many advertising dollars from corporations who
> think that if they pump enough advertising at web users then their
> corporately branded world-view will prevail...but I think they will fail.
> The train to some freedom from corporate brain washing is already rolling
> and more and more people are getting on board.
Yes. Once a corporate mentality starts asking where the dollars are
coming from, it becomes a shopping mall.
> writer of the article said, these sites "run the risk of turning away
> consumers who are looking for an open gateway to the Internet. Which, he is
> quick to point out, is just about everyone."
They mean "the web". But what, really, is "The Web"? The commercial
web? The home page network? The net of hobbies? The net of alternative
medical advice you want that is foisted up by the pharmaceutical companies
and vitamin companies? The web of egomaniacs and technomaniacs?
What we really want, half the time, is the web of old grandmothers who
have been there, done that, survived, and can give you some tips on sex,
game cheats, and why you do or don't want to move to the state of your
choice. What people ask for is rather disappointing.
> A corporate brand's success on the internet depends on it's reputation. To
> succeed, many of our most popular brands must improve their reputations. As
> more and more people exchange their opinions, rapidly, across the world, in
> public forums, reputation will become increasingly important. If some of the
I question that. Information is a commodity, and so are the
soothsayers. As are we to the soothsayers!
Is the web a web of sooth sayers and porno shops? Seems the seedy
side of town gets an awful lot of traffic, and much of it is looking to
hear and see what it wants, not what is. Unlike the real world, where
respectable folks don't buy the Playboy or Penthouse magazines found in so
many supermarkets, people are not afraid of actually being SEEN with or in
the cyberslums and click joints, so the majority of the searches on the
search engines deal with video games and sex. As www.wordspot.com will
soon show...
> investors for portal sites pay close attention to their reputations, then
> maybe they'll be more successful. I think that's why Yahoo has done so well.
> They are not an "in your face" company, asking you for personal info here
> and there, sending cookies and doing all the little nasty things they could
> be doing. Jesse Berst wrote and article about this a few weeks ago, where he
> pointed out that this is Yahoo's biggest mistake. Well maybe, just maybe, it
> is _really_ why Yahoo is such a success. It certainly can't be from
Yes it is! A few of the top search engines will continue to stand out
from the sea of soothsayers and advertisers. But they are the few.
Everything else is, for the most part, either ruled by money, ego, or by
the pain of having been there, done that, and paid too high a price for it
in terms of body/life wear. People who have climbed up higher on
Masilow's Hierarchy of Human Needs are rare. They have their own
scattered floating islands of sargassum seaweed, sadly transient ones now
that the Usenet News forums and other sites are being "harvested" by
spammers. Pumping access logs for some of those island web sites, I see
hardly anyone ever goes there, even fewer ever leave any comments or
cards.
But... much as the net becomes pablum for the masses, it is the best
thing there is for those of us who are looking for others with our bent of
mind. I just wish they would destroy the spammers so we can take back the
Usenet Newsgroups!
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