On 30 Aug 98, at 15:28, Jim Hutchinson wrote:
> There's a free trial cgi script called WebAdverts at
> http://awsd.com/scripts/webadverts/ that will allow you to track banner ads
> or even run a full fledged banner exchange. You can track by click
> throughs, impressions or even number of days running.
Jim,
Would you mind elaborating?
I see two perspectives here:
1. Serving the banner/ad
2. Recieving the click-throughs.
If you are in position 1 then I think you need some control over
banners you serve. I would do it through a rdbms and create forms to
interface with that rdbms. It would be nice to buy a software
package for this that a)provided source code, b) worked with a
number or rdbms systems.
If you are in position 2 what more do you need than good logs? I had
a customer who paid for a banner ad on another website. I wrote a
script for him to track who was sent from that ad. Another script
could be written to check how many people who came from the banner ad
responded to his online questionaire which was the whole point of his
website. After using webtrends for a few months it seems to me that
I can just do a log analysis and only include data when the referer
is equal to the site serving the banner.
My perl script would be much more exact --- the other site was told
to use this url:
http://the_domain.com/cgi-bin/click.pl
And there could be elaborate stuff done at this point. But the main
thing was that I logged data that is normally logged in the log
files.
Another factor is that one site where we have banner ads the ad is
rotated among many different pages. If we wanted to track a specific
ad then I would have to use the perl script. But otherwise I think
Webtrends would be the tool.
So, if you are number 1 then I think you need a management tool
specific to serving ads. Ummm... but now that I think about it, I
think that Webtrends even has something for that.
If you are in position number 2, do you really need more than
WebTrends?
And then is anyone going further and tracking what the users do on
the site who come from the click-through?
Peter
____________________________________________________________________
--------------------------------------------------------------------
Join The Web Consultants Association : Register on our web site Now
Web Consultants Web Site : http://just4u.com/webconsultants
If you lose the instructions All subscription/unsubscribing can be done
directly from our website for all our lists.
---------------------------------------------------------------------
