Ivan wrote:
> Cyberspace Publishing <[EMAIL PROTECTED]> wrote:
>
> > Interestingly, the following article from InternetDay appeared
> in my mailbox
> > this morning the same time as these questions about search
> engine rankings.
>
> > Maximizing Traffic From Search Engines
>
> -- snip --
>
> > Now the question arises: Is your site's position in the search engines
> > something over which you can exercise any control?
>
> > The answer is definitely yes, with the proviso that you remain
> fully aware
> > that you cannot control your rank with the pinpoint accuracy
> that certain
> > unscrupulous Internet entrepreneurs claim.
>
> Is it really true?
> Big companies/brand could have the money for being top rankes
> but dont need to be top ranked
<snip>
> Small companies don't have the money...
>
> Do you know any medium company who is top ranked?
Yes. By some stroke of luck, one of the sites I developed has been ranked
number one and two in Yahoo, under a very simple, but targeted keyword
phrase (two words), for around 10 months (since it was listed!)
I don't want to give the url for the site out, but I can tell you my
observations.
> Have you found something special in their pages design?
> Special use of META etc...?
>
> Have you found any correlation in HTML/design between top ranked
> pages?
This list of items that you clipped out of the other post is actually all I
did to get the good ranking:
> > (1) Title Tag
Very straightforward, no extra descriptors. Name of business and "About our
organization".
> > (2) Description Meta Tag
Very straightforward. Has "successful" keyword phrase once and separated
keyword words once.
> > (3) Keywords Meta Tag
Relevant keywords only. No competitors mentioned. Few redundancies.
> > (4) HTML Body Copy
I think this is the key to success for our ranking. Keyword phrase appears 3
times in one paragraph. One keyword appears an extra (4th) time. There is
very little other text on the page, so I'm guessing that the success rate is
somewhat hinged on the "keyword phrase to other words" ratio.
> > (5) ALT Text
5 or 6 buttons that all have the keyword phrase along with the button
description. It flows naturally, since the keywords are highly relevant to
what the company does.
> > (6) Comments Tag
None for keywording.
I must admit that I feel like this ranking is a stroke of some kind of luck,
though the site does fairly well in almost all search engines (usually in
top 30, almost always in top 50). Due to the top ranking at Yahoo, I've been
afraid to "experiment" with the .com/ page, which is the page that Yahoo
brings up. Other engines bring the user in in various places in the site.
All other pages use a similar setup (basically the same template) described
above.
BTW: For a while I had some "hidden" text: black text that sat over a black
portion of the background image (while the body bgcolor was set for white).
I thought this may have helped at the beginning, but I removed it because it
would show up when people printed (since the background image doesn't print
in some browsers). After removing it, positioning stayed the same at Yahoo.
I haven't carefully watched the other engines in the past month, so I can't
comment on them.
Jack
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